Sector(s)

Team Members

Kamlesh Kishor Jha, Divya Jain

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Visit the site

GonnaHappen aimed to provide a seamless event discovery and ticketing experience for users while enabling talent and event organizers to connect effortlessly. However, the platform faced several challenges, including poor user experience, scalability issues, and inefficient ticket purchasing processes. Dotsquares was brought in to revamp the website with a focus on user engagement, networking opportunities, and event promotion.

About the project

The Client

GonnaHappen is a premier platform that simplifies event discovery and ticket purchasing. From concerts, theater, and sports to seminars and fundraisers, it enables users to find, promote, and participate in various events. Originally a local hub, the platform has grown to offer event tickets, vacation discounts, and exclusive e-commerce opportunities. Founded by Michael Hemphill in 2003 and later expanded under Aaron G. Beebe’s leadership, GonnaHappen has established itself as a trusted name in the entertainment industry.

The Challenge

Before working with Dotsquares, GonnaHappen struggled with several challenges:

  • Poor User Experience: The ticket purchasing process was complicated and unintuitive, leading to high abandonment rates.

  • Lack of Mobile Optimization: Users found it difficult to browse and purchase tickets on mobile devices.

  • Outdated Design & Slow Performance: The website's old design and slow loading times discouraged engagement.

  • Scalability Issues: The platform frequently crashed during peak traffic periods.

  • Limited Social Media Integration: Ineffective marketing strategies due to poor integration with promotional platforms.

  • Unreliable Payment Gateway: Users faced transaction failures, leading to dissatisfaction.

The Solution

Dotsquares implemented a customized solution that enhanced user experience, engagement, and networking opportunities:

Key Features Implemented

  • Subscription Plans by User Role: Customized plans for different user types, including event organizers and talent.

  • SeatGeek and Ticketmaster Integration: Simplified ticket purchasing and event listing.

  • User-Generated Events & Tournaments: Empowering users to create and manage their own events.

  • Talent Management & Invitations: Tools to facilitate networking between performers and organizers.

  • Chat Features & User Support: Enhanced communication for seamless interactions.

  • Store & Ticket Management: Streamlined sales and event tracking.

The Results

The transformation of GonnaHappen significantly improved user engagement, event attendance, and talent bookings:

  • Personalized Social Profiles: Talent and event organizers could showcase their work and connect with relevant audiences directly.

  • Improved Event Discovery: Users could easily find and interact with relevant events and performers.

  • Enhanced Networking Opportunities: Performers, speakers, and organizers benefited from direct messaging and collaboration features.

  • Increased User Engagement & Community Growth: The platform became a go-to hub for gig seekers and event organizers.

By leveraging Drupal’s powerful capabilities, Dotsquares successfully turned GonnaHappen into a comprehensive and interactive platform that fosters connections, promotes events efficiently, and enhances the overall user experience.

Why Drupal was chosen

Drupal was selected as the platform of choice due to its flexibility, scalability, and security. Given the complexity of the GonnaHappen platform, which required robust content management, seamless third-party integrations, and user role-based functionalities, Drupal’s modular architecture made it an ideal solution. Its ability to handle large datasets, support multiple user roles, and integrate with external APIs like SeatGeek and Ticketmaster ensured that the website could scale effectively while maintaining high performance.

Technical Specifications

Drupal version: