Site Factory | Redesign | Maintenance | Content management
As part of a digital modernization strategy, this global leader sought to redesign its website. The priority was to improve both the user experience and contributor experience by optimizing content management and deploying the platform internationally (for around 40 local sites).
About the project
Project Objective
The main goal was to create a scalable platform, easy to manage and adaptable to the multiple needs of internal users and clients. The site needed to:
- Integrate flexible and modular content management.
- Enable simplified deployment across multiple countries.
- Facilitate CRM tool integration for customer interaction management.
- Offer personalized tools such as a carbon emissions calculator and an interactive map.
Solutions Provided
- Modular Development with Blocks: We implemented a library of about 40 reusable blocks, allowing flexible content management and the creation of an almost infinite number of pages without additional development.
- Simplified International Content Management and Deployment: Using the TMGMT method and custom modules developed by us, the initial deployment to 40 countries was facilitated, along with long-term content modifications.
- Role Management: A highly customized role system was put in place to manage content access and security. Different moderation states were implemented to ensure content changes go through approval before being published.
- CRM Integration: Around ten forms are now connected to CRM tools (Salesforce and Pardot), simplifying lead management and customer interactions.
- Interactive Map with Filters: We developed an interactive map allowing users to quickly locate agencies around the world based on specific criteria.
- Carbon Emissions Calculator: We created a tool allowing users to estimate their CO2 emissions based on their logistics needs.
Results and Benefits
- Maximum Scalability and Flexibility: The site can now adapt to any type of needs, with unlimited content creation capacity.
- Automation and Centralization of Data: Integration with CRM tools optimized lead management and provided better tracking of customer interactions, multiplying the number of contacts.
- Simplified International Deployment: The TMGMT process facilitated the platform's launch in multiple countries with locally adapted configurations.
- Improved User Experience: The interactive map and CO2 calculator provide high-value services for customers.
Why Drupal was chosen
<p>Drupal was maintained because of its proven ability to handle large-scale, complex ecosystems like this one. Already familiar with Drupal, the client saw the value in its flexibility and scalability, making it the ideal solution for a platform with both global reach and local adaptability. </p>
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
Acquia Site Studio was selected because Acquia is the historical hosting provider for our client, offering a reliable, scalable infrastructure tailored to their needs. Additionally, Acquia Site Studio enables rapid site building and provide an intuitive user experience for content creators, making it an ideal choice for this large-scale, multisite platform.
