Sector(s)
Chapter Three built the new ETOnline.com site in Drupal 8 so website editors can add new sections and send article content to multiple distribution channels in a single step.
We made it easy to add new distribution channels and send custom formats to each one. Editors can add new components on the fly, with drag and drop functionality, in a fully responsive presentation that looks great across all devices.
Rich content tagging lets editors cross-promote content, populate landing page, and target advertisers.
Customizable bylines have built-in sponsorship capabilities and editors can easily insert rich, branded excerpts of relevant content with only a URL. Removing embed code from article text offers better security, control and maintainability, along with ease of use.
Content distribution for AOL, Apple News, Facebook, MSN and Yahoo are currently available, along with Accelerated Mobile Pages (AMP) and OpenGraph integration.
A well-defined set of tools provides the same advantages at the article content level. Instead of fragmented HTML dumped into a WYSIWYG editor, you have a structured, upgradeable, and maintainable platform.
Why Drupal was chosen
We leveraged Drupal 8 to standardize old article content that had been published using inconsistent layouts. It provided the framework for a solid architecture with consistent branding and an intuitive user experience.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
The DoubleClick for Publishers (DFP) module allows editors to do custom ad placement. Smart Targeting drives advertising campaigns powerfully and consistently and flexible ad tags make it easy to create and report on creative campaigns.
