Sector(s)
Visit the site
Visit the siteWETA embraced digital transformation through a radical shift away from a tune-in mindset in favor of watch and listen online. Their ample on-demand programming — automatically consolidated from PBS and other sources — puts unrivaled fully searchable and filterable cultural content at the fingertips of discerning viewers throughout the D.C. area, Maryland, and Virginia. Thoughtfully produced classical music lineups, shows, and podcasts are broadcast direct to audiences via one-click in-browser streaming.
About the project
Key solutions to meet WETA's redesign goals
A modern, bold design puts WETA’s core offerings at the heart of the user experience. Content steals the stage with shows, news and classical music looming large on the homepage, and crystal-clear persistent navigation speaking directly to primary audience needs.
With Drupal under the hood syndicating, organizing, and presenting content from PBS and other providers is a snap. Searchable, filterable lists of automatically imported on-demand content and calendar views of scheduled programming unclutter the user experience and let content shine.
WETA’s new publishing toolkit — built on Drupal’s core content authoring suite — puts editorial staff squarely in the driver’s seat. Editors can produce rich multimedia content unbound by fixed layouts, publish text-heavy content with automated in-page section links, and rearrange callouts, tabbed interfaces, and filterable content lists.
Outcome of the Redesign
Looking at website analytics one year post-launch compared to their old site, WETA.com saw significant improvement in the number of users especially. Site users increased 13.9% and new site users increased 18.61%! With a simpler navigation and user experience, video streams increased 16.61%.
Why Drupal was chosen
A powerful Drupal content authoring experience empowers the WETA team to easily build out dynamic content pages and navigation, leverage component based styles for customizable lists of audio and video media, and flexibly promote content and groups of content across their website. WETA’s modern, digital-first approach to public broadcasting centers around high-value user interactions with on-demand radio & TV content, program scheduling, and ways to support all front-and-center.
Technical Specifications
Drupal version:
