Sector(s)
Telefonica Foundation uses new technologies to promote knowledge creation, enhance access to culture and increase solidarity since 1998. It constantly looks for innovative ideas aimed at social development and the creation of opportunities for all in Europe and Latin America.
Telefonica Foundation wanted to build a digital platform in Spain - Think Big - to incentivize young people to launch ideas and technology programmes with huge potential to have a positive impact in the places where they lived.
The Think Big initiative is not just a simple website; it is an ambitious digital strategy project based on a website and a facebook app.
About the project
An innovation platform aimed at young people
GOALS
- To receive as many ideas and to have as much participation of the youth community as possible (communication, acquisition, persuasion, conversion).
- To maximise the digital activity and relevance level of ongoing initiatives (activation, interaction, loyalty, promotion)
SOLUTION
A project covering from digital strategy design to development and deployment
Advanced multimedia administration, development of advanced report generation modules, application of workflows completely personalised for the needs of the client.
DIGITAL STRATEGY
Our digital strategy team and UX consultants worked with Telefonica’s Marketing Department to make sure that the digital strategy for Think Big project met identified business goals. We worked on KPIs definition, user research, journey maps and flowcharts, UI wireframing and visual design to finally get designed the complete user experience.
ARCHITECTURE
Together with development and QA teams, the digital team wrote the user stories for the Product Backlog, while the technical architects designed a robust platform based on Drupal CMS and Framework.
DEVELOPMENT
We developed all the software components, including a promotional website focused on acquisition and engagement, a digital workspace for young entrepreneurs, the facebook app and a customized central control panel to evaluate and manage the ideas for the ThinkBig staff.
Think Big tries to become the germ of a social change among young people
RESULTS
Among the many results which we obtained from this project, the most important for us is, the satisfaction of the client. However, helping this project for young entrepeneurs and social innovation to improve its impact on society makes us feel more than satisfied:
âś” 2.140 ideas submitted to the platform
âś” 420 running projects
âś” 1.768 young people from 46 different cities actively involved
âś” 320 coaches helping young people
✔ Winner of “Global Internet Day” Spain 2014 award
TESTIMONIAL
A satisfied client and committed users are the best reward:
“Their understanding of online strategy and consulting, combined with its technical expertise and knowledge have facilitated the achievement of all the project goals.”
MÂŞ JosĂ© RementerĂa - CTO Foundation TelefĂłnica
Why Drupal was chosen
- Agile development and velocity.
- Social network: communities, Role based functionality.
- Easy to configure by admins.
- Integration with external social networks like Twitter, Google+, Facebook.
- Integration with external APIs (RESTFull and SOAP).
- Oauth2 provider.
- Notifications system (private messages + email notifications).
- Newsletter provider with configurable templates.
Technical Specifications
Drupal version:
- Bean
- Chaos tools
- Page Manager
- Views content panes
- Clientsite validation
- Control center
- Messages
- Flexslider
- Spain LOPD
- Organic groups
- CTools
