The Helicopter Company
The Helicopter Company, a beacon of aviation innovation in Saudi Arabia, offers unique aerial services. As a venture supported by the Public Investment Fund, THC sought to mirror their sky-high standards in their digital footprint, requiring a comprehensive transformation.
About the project
THC's digital platform faced turbulence in several areas:
- Navigational Difficulties: The website's slow performance and poor user experience resembled a bumpy flight, deterring visitors.
- Outdated Systems: Their content management system (CMS) was like an old aircraft, lacking the agility and efficiency needed for modern demands.
- Language Barriers: The inability to publish content in multiple languages limited their reach in the global airspace.
- Maintenance and Scalability: Like a jet without regular check-ups, their website needed reliable support for performance and security upgrades.
We engineered a flight plan to address each challenge:
- Workshops for Internal User Insight: Through targeted workshops, we identified and addressed the specific needs of THC’s internal users, ensuring the backend of the website is as robust as its front.
- UI/UX Design: Our team embarked on a journey of product discovery, drafting blueprints (wireframes), and designing a cockpit (interface) that offers both functionality and aesthetic appeal.
- Technical Compliance: Adhering to core web vitals, we ensured THC’s website excels in performance metrics, enhancing user engagement and search engine visibility.
- Smart Webforms: Implementing intelligent webforms, we streamlined THC’s online communications, making information submission effortless and efficient.
- UI/UX Design with GSAP Library: Leveraging the GSAP Library, we crafted an interface that not only captivates but also ensures an intuitive user experience, aligning with THC’s dynamic brand.
- Web Development: By choosing Drupal 10, we provided THC with a powerful engine, capable of navigating the complex digital skies with ease.
- Scalability: Drupal 10 CMS enabled THC to upgrade their digital experience to align with their dynamic digital strategy needs as they grow and expand.
- Content Publishing: A seamless content creation, moderation, management, scheduling, and management process for cross-departmental content marketing efforts.
- Mobile-Responsive: Animated, rich, and dynamic content that is responsive across all devices and screen sizes.
- Managed Services: Our comprehensive package, including content creation, ongoing support, and cloud hosting on AWS, ensured THC's website is always ready for takeoff.
- Copywriting: In English and Arabic, ensuring a resonant message across diverse audiences.
- Content Strategy: Our approach to content authoring, management, and publishing empowers THC with full control over their digital narrative.
- Compliance: Compliance with National Cybersecurity Authority (NCA) standards guarantees a secure flight.
Results and Impact:
Today, THC's website mirrors the sophistication and dynamism of their aerial services. The new multilingual platform is not just a website; it's a digital runway, showcasing their services worldwide. With Drupal 10, THC now enjoys greater maneuverability in content publishing, reinforced security, and an infrastructure capable of scaling to new altitudes.
99%error rate reduction
3x faster page loading speed
Why Drupal was chosen
Drupal was chosen for The Helicopter Company due to its high performance, customization capabilities, multilingual support, scalability, efficient content management, mobile responsiveness, strong security framework, and comprehensive managed services. These features collectively enabled a transformation that elevated THC's digital presence, aligning perfectly with their innovative and dynamic brand identity.
Enhanced Performance and Speed
Drupal 10 was selected for its remarkable performance capabilities. For THC, facing issues with slow website performance, Drupal's efficient processing and fast loading times were essential. This improvement in speed and performance is akin to upgrading from an old aircraft to a modern, high-speed jet, ensuring a smooth and swift digital experience for users.
iSpectra boosted their digital experience to comply with Core Web Vitals:
Advanced Customization and Flexibility
Drupal's unparalleled customization and flexibility made it the perfect choice for THC, which required a unique digital presence to reflect its innovative aviation services. The ability to tailor the CMS to THC's specific needs allowed for a more personalized and effective digital platform, mirroring the company's sky-high standards.
Multilingual Support
Recognizing the importance of global reach for THC, Drupal's robust multilingual features were a significant factor in its selection. This capability enables THC to easily publish content in multiple languages, broadening its reach in the global market and overcoming previous language barriers.
Scalability and Future-Proofing
As THC grows and evolves, their digital platform needs to keep pace. Drupal 10 offers excellent scalability, ensuring that the website can expand and adapt to future demands and changes in the digital landscape, much like a jet that's designed to adapt to varying flight conditions.
Seamless Content Management
Drupal 10's sophisticated content management system was a key consideration. Its capabilities in content creation, moderation, and scheduling are crucial for THC's cross-departmental content marketing efforts. This ensures a streamlined process, making content management more efficient and effective.
Mobile Responsiveness
In today's mobile-first world, Drupal's mobile-responsive design ensures that THC's dynamic content is accessible and engaging across all devices and screen sizes. This feature is vital for THC to provide an optimal user experience, regardless of how their audience accesses their site.
Security and Compliance
Given the importance of cybersecurity, especially in the aviation sector, Drupal's robust security features and compliance with National Cybersecurity Authority (NCA) standards were crucial. This ensures that THC's digital platform is not only efficient and user-friendly but also secure and trustworthy.
Comprehensive Managed Services
Drupal's ecosystem allows for comprehensive managed services, including ongoing support, content creation, and cloud hosting, which were essential for THC's requirement for a website that is always "ready for takeoff."
Technical Specifications
Drupal version:
