The Economic Cities and Special Zones Authority (ECZA) is a semi-government agency that governs all the economic cities and investor zones within the Kingdom of Saudi Arabia. ECZA partnered with iSpectra to revamp, design, and develop their new multilingual Drupal website and build an internal portal for their team members to enhance collaboration and knowledge sharing across all departments.
Project Highlights:
- Migration to Drupal CMS boosted performance, compliance with regulations, and best practices related to accessibility, user experience, and security
- Faster repurposing and retrieval of content cut down time needed by 80%
- Multilingual content capabilities allowed ECZA to reach wider and diverse audiences easily
- Critical integrations provided flexibility to integrate all marketing and automation tools needed
- Site structure was optimized for Core Web Vitals compliance, resulting in higher search engine ranking and maximum visibility for organic traffic
- A mobile-first user experience was delivered, along with user-friendly navigation, reduced bounce rate, and faster page loading speed
About the project
Project Goals
- Enable ECZA to publish its news, contents, and services using state-of-the-art technology.
- Enhance collaboration and knowledge sharing across all departments with an internal portal.
- Create a mobile-first user experience for visitors.
- Achieve compliance with regulations and best practices related to accessibility, user experience, and security.
- Optimize page layouts, improve content publishing workflow, and easily fix errors and bugs.
- Increase rankings on search engine results pages for maximum visibility.
Project Requirements
- Multilingual content publishing and moderation workflow.
- Critical integrations with all marketing and automation tools needed.
- Superior performance and page loading speed.
- Dynamic personalization with the ability to optimize page layouts and publish new pages easily.
- Compliance with Core Web Vitals for higher rankings on search engine results pages.
- Mobile-first user experience and user-friendly navigation.
- Reduced bounce rate and increased pages per session.
Project Outcome
- ECZA's new Drupal website and internal portal enabled collaboration and knowledge sharing across all departments.
- Migrating to Drupal improved performance, compliance, and best practices related to accessibility, user experience, and security.
- Compliance with Core Web Vitals led to higher rankings on search engine results pages and increased visibility for organic traffic.
- Multilingual content publishing, critical integrations, and SEO features helped to reach wider and diverse audiences.
- Optimized page layouts, faster repurposing and retrieval of content, and built-in layout builder helped to save time and effort.
- Superior performance, publishing rich media content, and faster page loading speed resulted in a mobile-first user experience and reduced bounce rate.
Why Drupal was chosen
ECZA chose Drupal for their digital strategy to help achieve their strategic objective of sustaining an investor-friendly ecosystem within Saudi Arabia. Their legacy CMS limited their ability to:
- Communicate with foreign investors in their own language.
- Create custom landing pages without technical help.
- Provide a secure and supported portal for investors at all times.
- Rank higher on search engines in target markets.
- Scale their CMS capabilities when needed.
- Publish rich media content formats easily.
- Optimize page layouts when needed.
- Moderate their content publishing workflow.
- Easily fix errors and bugs.
- Build user journey-driven experiences.
Technical Specifications
Drupal version:
Why these modules/theme/distribution were chosen
