Rheumnow.com is a news source dedicated to the field of Rheumatology. It is written by experts in the field, and written for rheumatologists and individuals working in related fields. While the Rheumnow.com was busy providing daily updates on the site & subscribers, their website was worlds behind. It was unresponsive and below par functioning. Rheumnow needed a scalable, enhanced user experience that would look great on any device and be commensurate with their original content.
Rheumnow is a collection of news, blogs, video resources covering Patient Education, Research Updates and general information related to the Division of Rheumatology.
Key Highlights:
- Delivered high value items early
- Delivered more stories than committed to
- Enough flexibility to accommodate new requests
About the project
The Challenges
Rheumnow was looking to achieve the following goals with their project:
Increase user engagement, reduce the bounce rate, to get visitors to view more pages per session and increase conversion of users from free to paid levels.The previous version had the complicated process of adding/claiming/editing a profile. We improved the existing process with which the client was happy.
The site was facing some performance issues as well, but these were not too significant, so they were not an immediate priority for the client.
The Approach
To offer an efficient solution to the Rheumnow, we assisted them by providing a custom Drupal CMS solution. It a common platform for business owners, doctors etc. By using this solution, the patients can get online knowledge and advice from the therapists through live and recorded sessions.
The Solution
The LN team worked directly with the owner/CEO of Rheumnow.com to revamp the site. They had daily calls to keep the client as well as the team in sync.
- The team used JIRA as their task management tool. They added all the tasks to JIRA as user stories, covering each task in as much detail as possible. The team then sliced the stories into different iterations.
- Tasks for each web page were spread across 2-3 iterations. When assessing any page, the team would first identify which elements needed to be revamped. These elements were then organized by level of priority. The first iteration of each web page included all the elements that were considered highest priority.
- Instead of spending time on revamping non-critical elements, the team focused on finishing the first iteration of each page first, so that they could deliver maximum value to the client. In some cases, wherever time permitted, they worked on the second iteration as well.
Results
Time saved:
In just two sprints (four weeks spread across two months), the team revamped almost 80% of the site.
Value delivered:
Thanks to this approach, the team was able to complete high value tasks early, and was able to deliver more stories than they had committed to in each sprint.
High degree of flexibility:
The team was flexible enough to accommodate new requests whenever they came in.
Why Drupal was chosen
- Flexible integration with 3rd party marketing tools
- Community support
- Easily extendible with thousands of available modules
Technical Specifications
Drupal version:
