Sector(s)
To create the breakthrough and innovate with a new format of annual report, more immediate, more accessible and cross channel, VOID agency proposed to Pernod Ricard to realize the first annual digital report 100% video in addition to the paper document. During 15 minutes of film sequenced in 6 chapters, the world co-leader of wines and spirits tells us his "mindset" through the faces of his African collaborators under the eye of the photographer Omar Victor Diop.
About the project
In order to be in affinity with the digital consumption of the corporate targets of the Pernod Ricard group (journalists, investors, candidates, collaborators etc ...), the VOID agency orchestrated a cross-channel device broadcast on Pernod-Ricard.com platforms, Linkedin, Twitter, and the Group Intranet. In fact, beyond the mini site dedicated to the 2015/2016 annual report, the video capsules were broadcast independently on the group's various internal and external networks.
The art direction and motion design were inspired by the work of photographer Omar Victor Diop and his urban African influences. The muted color schemes and the vibrations carried by the "wax" motifs give a frame to the videos. Ethnic music intersects and punctuates editing and animated graphics.
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