Create commitment around an editorial schedule punctuated by the highlights of the world co-leader of wines and spirits

#BattleOfTheSpirit

On the occasion of the 2016 European Football Cup in France, VOID agency has proposed to Pernod Ricard to embark on the battle of the nations via an exceptional social media campaign where the European brands of the group of wines and spirits could compete in "off" on the sidelines of the competition.

Our strategy was: Since the European countries and their supporters would face each other physically in the field and verbally on social media in order to passionately defend their colors and cultures, why not do the same with the European brands of Pernod Ricard portfolio? Indeed, each of the brands: Jameson, Absolut Vodka, Beefeater, Mumm, Martel, Wyborowa, Campo Viejo, Ramazzotti, etc ... proudly embody a nation, a terroir and a local culture. The pretext was perfect to imagine parallel "real" football matches, virtual battles between brands and their bottles. A golden opportunity to surf the news on an international scale and emerge via the hot topics of the moment by creating the conversation around the Pernod Ricard brands.

The challenge was significant because it consisted in following the matches of the European Cup in real time via Pernod Ricard's Twitter and LinkedIn accounts without ever mentioning the words "football" or "European Cup" or using the players’ names and teams (Evin Law requires!).

#ResponsibAllDay

For over fifty years with the founding of the Paul Ricard Oceanographic Institute in 1966, Pernod Ricard has made social responsibility a priority. Since 2011, the Group has significantly increased the scope of its commitments with the creation of an annual event: the "Responsib'All Day". On June 1st, the Group organizes an event, which sees each year its 18,500 employees leave their daily tasks to devote themselves exclusively to actions in the field in support of local communities: from Paris to New York via Sydney, these are not no less than 103 projects that will be carried out or launched by the Group's 87 subsidiaries during this day.

User-friendliness is a value that Pernod Ricard prides itself on through its signature brand "Creator of Conviviality". The conviviality, is a pillar of the French art of living, a history of taste, terroirs and know-how. Friendliness is the art of receiving, the pleasure of being together. The warmth and friendliness is Pernod Ricard's red line of social media editorial planning. Simple and spontaneous messages to talk to your audience daily via their Twitter and LinkedIn accounts.