Sector(s)

Team Members

d.sibaud

Project Team

Michaela Matichecchia – Project & Marketing strategist, information architect
Silvia Ricci – Graphic design
Daniele Sibaud – Drupal frontend & backend developer, data migration

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Organizations Involved

Itinera Scuola Online is an innovative digital education platform offering online training courses for students and professionals.

The project involved migrating from a legacy system to Drupal, initially built on Drupal 8 and recently upgraded to Drupal 10.

The main challenges included preserving existing SEO rankings during migration, integrating with proprietary CRM systems, and redesigning the information architecture.

Since its launch, the platform has served as both an organic SEO and SEM lead generation tool, requiring sophisticated content management and marketing automation capabilities.

About the project

Project goals

The project aimed to modernize Itinera Scuola Online's digital platform, enhancing user experience, operational efficiency, and technical performance. Primary objectives included creating a scalable platform to support growing educational offerings, optimizing for both organic SEO and SEM lead generation, and establishing seamless integration with existing management systems.

Technical and functional requirements

  • Complete migration from legacy system to Drupal 8, with subsequent upgrade path to Drupal 10
  • Bidirectional integration with proprietary CRM system for automatic synchronization of leads
  • SEO-focused migration strategy with strategic 301 redirects to preserve existing search rankings
  • Information architecture redesign to optimize content discovery and navigation
  • Lead generation optimization for both organic search and SEM campaigns
  • Responsive design implementation for mobile and tablet access
  • Performance optimization to ensure fast loading times across all devices

Results and outcomes

The project was successfully completed within the planned timeline, achieving significant improvements across multiple metrics:

  • SEO preservation: successfully maintained search engine rankings through careful migration planning and strategic redirect implementation
  • CRM integration: complete automation of lead management processes with real-time synchronization between the platform and proprietary CRM system
  • Lead generation enhancement: the platform now serves effectively as both an organic SEO and SEM lead generation tool, with improved conversion tracking and user journey optimization
  • Information architecture: new taxonomy and content structure improved user engagement and content discoverability
  • Technical performance: enhanced page loading speeds and improved overall site performance metrics
  • Scalability: the Drupal 8 foundation provided a solid upgrade path, as demonstrated by the successful recent migration to Drupal 10

The Drupal solution has provided a robust, scalable foundation for ongoing platform development.

The recent upgrade to Drupal 10 ensures continued security updates and feature enhancements, positioning the platform for long-term growth and evolution in the competitive online education market.

Why Drupal was chosen

The decision to adopt Drupal was driven by several key factors after evaluating alternatives including WordPress and custom solutions.

Drupal's robust content management framework proved ideal for handling complex, promotional content.

The extensive Drupal module ecosystem facilitated seamless integration with the existing proprietary CRM system, which was crucial for lead management and student tracking. Drupal's native SEO-friendly architecture was essential for maintaining search engine rankings during the migration.

Additionally, Drupal's proven scalability and security features aligned with the platform's role as a primary lead generation tool for both organic and paid marketing campaigns.

  

Technical Specifications