Sector(s)
Team Members
The Recordar Group has more than fifty years of experience in the Funeral Industry. It is also the only one that has products and services all through the value chain, from funeral provision to the traditional offer of funeral homes and wake rooms.
Since 2019, a process of organizational transformation began, where the digital issue was one of the foundational pillars. Link began its activities with this Group starting in this phase, working together in the structuring and implementation of all projects.
About the project
Understanding of the Context
The first phase of the project was an understanding of the context where Recordar operates. Thus, we carry out a baseline analysis of the client's digital assets, as well as a benchmark of good practices in the category worldwide.
Digital Transformation Strategy
Based on the findings and on the corporate and competitive strategy itself, Link developed the digital strategy. This included four fundamental projects: construction of archetypes and Customer journey, digital communication, and the construction of digital assets (portals and CRM).
Archetypes and Customer Journey
At Link we work hand in hand with Recordar to build customer segments. We did a market research project, including face-to-face interviews with clients in all regions of the country where this important group has a presence.
Based on the findings, we set up the customer archetypes and the different User Experience Maps (Customer Journey); both in the B2C and B2B segments.
Portal & Landings
Among the multiple projects where Recordar has made significant progress, Link has led the construction of the Landings and Portals strategy.
Landings used as a mechanism for capturing and converting leads generated in search and social networks. The Portal has included not only the development of the institutional and product communication strategy, but additionally, it includes integrations with the ERP and CRM, as well as a customer service model for consultation and payment of invoices.
Intranet
At Link we are implementing an internal and external solution (aimed at its B2B clients) for a corporate intranet
Why Drupal was chosen
Dayscript as a company is a believer in Drupal's capabilities as a CMS to manage websites in a flexible, robust, secure and scalable way, after more than 20 years in the digital product market and having experimented with both proprietary and open source content managers.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
