Swiss Capital is a prominent microfinance organization offering diverse loans secured by real estate, cars, or gold to individuals and SMBs. Their growth largely depends on successful digital marketing campaigns funneling prospective customers directly to dedicated product landing pages. This makes their website a critical customer acquisition tool, not merely an information platform.
When Swiss Capital decided it was time to update their almost decade-old website, they turned again to Omedia, their trusted digital partner for over 10 years. The old website, built in 2015, had served well but had fallen behind current standards for digital marketing, user experience, and brand presentation.
With high-stakes digital campaigns driving significant business, SwissCapital required a new website optimized for conversions, flexibility, and a refreshed digital brand.
About the project
Project Goals
Swiss Capital's previous website had reliably supported their growth for nearly a decade, reflecting digital best practices of its time. However, as their marketing approach evolved and customer expectations shifted, it became clear the marketing team increasingly needed to launch and test new landing pages quickly. But the old site, running on Drupal 7 (which had reached end-of-life), made rapid adjustments difficult without developer involvement.
Their visual identity and brand messaging also had matured, especially with the introduction of their Scapp mobile app branding. This created a noticeable misalignment between the modern brand and the existing website experience, highlighting the need for a refreshed look and feel that better supported their market positioning.
Our Solution
Omedia took full strategic ownership, going beyond simple redesign to deeply understand and address Swiss Capital’s business and marketing goals. Our solution included:
- Strategic discovery and content consulting.
- Conversion-first UX/UI design.
- Flexible and scalable CMS.
- Seamless CRM and ERP integrations.
Working alongside Swiss Capital’s marketing team, we crafted optimized messaging and content structures that directly aligned with brand objectives. And taking cues from their "Scapp" mobile app, we infused the new website with friendly visuals, consistent brand colors, and messaging aligned with their current brand identity.
Re-built with modern Drupal, the new website empowers Swiss Capital’s marketing team to swiftly create and launch new pages, adjust content, and test messaging without developer intervention. Clear CTAs, sliders, and engaging visual elements now drive direct user actions.
Composable Marketing Website
The new website leverages modern Drupal to deliver a powerful composable marketing platform. We built a robust design system featuring reusable components that align seamlessly with the refreshed branding. The marketing team can now effortlessly create dynamic landing and product pages without requiring developer assistance, significantly accelerating their go-to-market speed.
We placed particular emphasis on structured content, enabling easy management of diverse content types from news to branch locations and investor relations documents. By thoughtfully balancing dynamic elements and static, reusable content blocks, the site offers flexibility without compromising on consistency and structure.
The website integrates smoothly in both directions with Swiss Capital’s internal systems, streamlining critical processes like lead generation and real-time currency rate updates, and significantly enhancing operational efficiency.
Results & Impact
Just weeks after the launch, the new website has already demonstrated its ability to drive significant business improvements. Early data validates the strategic decisions behind the design, content, and technical implementation:
↑22% Avg. Engagement Time per Session
↓8% Bounce Rate
Sessions are becoming more meaningful, with users engaging longer per visit. Fewer users are bouncing, indicating stronger first impressions and better content alignment.
↑35% Desktop Traffic Share
↑13% Lead Conversion Rate
High-intent desktop traffic is rising, supporting more detailed product exploration and conversions. And the lead generation growth reflecting stronger on-site motivation and CTA clarity.
The key product landing pages now load 8x faster and delivers a fully stable, instant interaction experience, passing all Core Web Vitals and unlocking superior SEO and mobile usability.
We've partnered with Omedia for more than a decade, and they've consistently shown a deep understanding of our business goals. This latest website project once again confirms their strategic capability and commitment to enhancing our digital performance. The new platform is already delivering strong business results, reinforcing why we continue to trust Omedia as our long-term digital partner.Juris Graudumnieks, CMO, Swiss Capital
Why Drupal was chosen
The previous Swiss Capital site had been running successfully on Drupal 7 for nearly a decade. With Drupal 7 reaching end-of-life, it was a natural opportunity to upgrade and leverage Drupal's latest capabilities. Drupal’s proven stability and security were critical factors, especially given the sensitive nature of financial data.
Drupal’s powerful composability, built around its flexible content architecture and Layout Builder, directly addressed Swiss Capital’s evolving marketing needs. Our team created a comprehensive design system and a library of custom components in Drupal, empowering marketers to independently assemble and launch new landing and product pages swiftly, without developer time.
The new site with Webform handlers seamlessly integrates with Swiss Capital’s internal CRM and other business-critical systems, automating lead data flow built entirely with Drupal UI.
Drupal's modern ecosystem offered Swiss Capital unmatched flexibility, security, and future-proof scalability, perfectly aligning with their business and marketing objectives.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
