Sector(s)

Team Members

aarnau, mvilluendas, igonzalo, tdorleac, fruizalejos, amartinezlabrador, egodoy

Visit the site

Visit the site

Organizations Involved

Familia Torres (Miguel Torres S.A.) is a renowned family-owned winery based in Villafranca del Penedés. Founded in 1870 by brothers Jaime and Miguel Torres, the winery has become the largest privately owned vineyard within the Penedés Designation of Origin. With a rich heritage, Familia Torres manages two main websites: torres.es and pettitceller.com.

Since February 2021, hiberus has assumed comprehensive management of the torres.es portal to enhance user experience and strengthen its digital presence.

About the project

Familia Torres leverages its extensive heritage and sustainable practices through an ecommerce platform offering product subscriptions and recurring payments. To achieve this, specific goals were established:

  1. UX-driven website redesign and corporate image refresh.

  2. Technical definition of objectives, functionalities, and user profiles.

  3. Definition of sales processes and associated subscription functionalities.

  4. Development of a private Wine Club section for managing subscriptions and payments.

  5. Improved information architecture and intuitive navigation.

  6. A/B testing in collaboration with SEO and CRO departments to boost conversions and subscription rates.

The business model primarily focuses on export and B2B sales, aiming to expand reach and strengthen market presence.

Solutions Implemented

hiberus has successfully transformed Familia Torres' digital presence through:

  1. Migration and maintenance from Drupal 7 to Drupal 9, now currently upgraded to Drupal 10, providing a robust and scalable platform.

  2. Comprehensive corporate website redesign, enhancing product and service presentation.

  3. Integration of Wine Club within the main corporate portal, offering quarterly subscriptions and an exclusive members' area.

  4. SEO and CRO support, utilizing performance campaigns and analytics to attract and convert users effectively.

Looking ahead, hiberus is committed to continuous improvement, including auditing registration processes, implementing A/B testing, and refining user experience and onboarding flows based on comprehensive data analysis.

Conclusion

Familia Torres has revitalized its digital strategy, seamlessly blending family heritage with advanced technology. hiberus’ innovative solutions ensure high-quality usability and robust ecommerce capabilities, reinforcing brand presence and optimizing customer interactions.

With continuous enhancements and data-driven strategies, Familia Torres is well-positioned for ongoing growth and adaptation to market demands, maintaining its leadership in the wine sector.

Why Drupal was chosen

  • Efficient Management: hiberus created an automated system that streamlines updates, ensuring all portals remain up-to-date effortlessly.

  • Process Automation: Utilizing tools like Jenkins and GitLab, hiberus provides agile and secure updates, emphasizing efficiency.

  • Robust Ecommerce: Implementation of Drupal Commerce simplifies data management and purchasing processes, enhancing the user experience.

  • Simplified Recurring Payments: Integration with Stripe’s Checkout API automates recurring payments, making the payment process smooth for customers.

  • Cohesive Corporate Design: A reusable component-based design system maintains a consistent visual identity across the portal.

  • Rigorous Quality Control: Validation plugins ensure reliable, standard-compliant code prior to deployment.

  • Multidisciplinary Approach: A diverse team encompassing UX/UI, data analytics, and SEO optimization provides a comprehensive digital strategy.

  • Clear Objectives: Data analytics measure the portal's success, ensuring traffic and conversion targets are met.

Technical Specifications

Drupal version:

Why these modules/theme/distribution were chosen

  • Layout Builder: Easy design of page layouts without programming.

  • Bootstrap Barrio: Base theme for Wine Club's website design.

  • Drupal Commerce: Comprehensive ecommerce solution.

  • Stripe API & Stripe Register: Secure handling of payment processing and subscription management.

  • Commerce Stripe: Integration of diverse payment methods via Stripe.