Enabling Centralized Management of Microsites for Crohn’s & Colitis Foundation’s With Powerful Architecture

Requirements

The foundation wanted to:

• Migrate from Blackbaud CMS to Drupal along with existing structured & unstructured content
• Manage their digital assets seamlessly
• Customize workflows to meet the changing business requirements

Project goals

• Replace their existing Blackbaud CMS to avoid the recurring licensing cost
• Swift latch on to Drupal for centralized management of multiple websites under one roof  & boost users’ experiences
• Easy management of digital assets & a customized workflow to meet business requirements
• Stringent deadlines to ensure a smooth & timely migration of the existing content(structured & unstructured)

The Solution

• Faster development & deployment of platform to bring all the microsites under one umbrella
• Improved authoring experience of editors to create, review, & publish content hassle-free
• Improved content visibility to boost organic rankings on the search engines
• Followed the best coding practices standards religiously to keep the code clean, simple, and easy-to-read for continuous inspection of code quality.
• Improved the website performance significantly and drew traffic to keep visitors engaged. 
• Hassle-free management of the development process, and smooth deployment workflow, to meet their growing demand while managing the microsites under one umbrella.  
• User-based access for seamless content management by different stakeholders thus overcoming geographical silos. 
   

Project Success

With the right mix of skills, knowledge, and creativity, the Srijan team and the Foundation team could successfully migrate multiple microsites within the specified timeline. The key benefits that the client gained from this collaboration were-

• A unified view of their content with uniform themes and structure; efficient content management with role-based user access; and faster time-to-market content with reusable components.
• The end-to-end process for creating, reviewing, editing, and publishing content saved a lot of time and simultaneously reduced editors’ dependency on developers significantly.
• Post-migration, pages per session for one of the micro-sites doubled; and the overall bounce rate was reduced by 24% year over year.  
• Owing to enhanced content visibility and better search via keywords, end-users could now successfully access content swiftly.
• Acquia SOLR suggested content recommendations to visitors, thereby increasing their time on the website and improving the digital experience. 
• Reduced the cost of maintenance as well as ensured business scaling for CCF even if the number of projects increases drastically.