Sector(s)
Our client is a popular travel portal offers seamless booking options for flights, hotels, trains, and buses. Operating primarily in India and the Middle East, the platform is designed to provide a distraction-free experience, ensuring users can search and book travel without dealing with intrusive banners or pop-ups. We developed a new marketing portal for them which simplified their process of presenting deals to their customers.
Key Highlights:
- Ready-to-use templates that help team deployed offers and packages quickly
- Ability to replicate deals across different country domains easily
- Consistent user experience across different country domains on the portal
About the project
The Goal:
Our client wanted a marketing portal which could offer contextual information in different geographies through country specific domains. This would give the end customers access to the information they require, and not deal with irrelevant information, such as deals/offers relevant to other countries.
The Challenges:
- Earlier, to market their deals and offers, our client would create different HTML and listing pages. It was a huge task to create separate HTML pages or list them on another page. This posed multiple challenges for the company.
- Huge manpower needed: Creating new HTML pages for every new offer/deal needed many people to be involved. This was not an easy task to go about.
- Mismanagement of deals/offers: The existing system of managing deals through HTML and listing pages was not efficient. There was no automation. For example, deleting an expired deal from the portal was a manual exercise and hence prone to errors leading to users having a less than satisfactory experience at the website.
- Customer experience going down: Different people would create different HTML pages leading to inconsistent customer experience. This also made it tough to find relevant deals/offers easily.
The Solution:
The new portal runs on a content management system (CMS) that automatically generates HTML pages for the suggested deals/offers using already defined templates. Now, there are country specific domains to market the deals in the specific country. This allows the marketing team to run the same offer in different countries at the same time. Free from having to create and manage HTML pages, the travel portal's team can now efficiently manage the content across the websites.
Why Drupal was chosen
Drupal was chosen because of its Content Management System (CMS) which could help our client with its multi-site and multi-linguistic requirements. It also provided them with the flexibility to design and customize offer templates from scratch as per requirements. Drupal comes with a pre-packaged SEO-friendly platform, which could support the marketing team with their overall marketing strategies.
Technical Specifications
Business Benefits:
- Automation to simplify offer replication: Our client can now rapidly launch multiple offers across various countries in multiple languages in a matter of minutes, which earlier used to take hours to complete. In addition to this, they are able to now make changes even faster; this has saved time for the team to be channeled for higher skilled activities.
- Streamlined creative management: With the advanced CMS features, our client has increased control and management capabilities on all their creative assets, landing pages and various ‘offer’ centric variables.
- Consistent user experience: The layout and theme of the offer system was customized to maintain consistency with rest of the website. This was an improvement from the static HTML pages that the marketing team used for all the offers.
- Improved conversion funnels: This automation has helped them to increase user interaction significantly and improve end conversions.
- Additional security: Security was a key issue with the marketing team managing HTML versions of offer pages. The new CMS is more secure and has reduced the vulnerability to serious attacks and loss of business.
- Flexibility: With Drupal, our client has got flexibility to design and customize offer templates from scratch as per requirements. Additional features like a custom ‘search widget’ within the offer pages, and the huge repository of regularly updated plug-ins gives them the space to quickly extend this platform.
- Improved control: Our client now has stronger control on security policies, auditing and activity logging while allowing users to complete tasks with minimal hindrance.
- Search engine optimization: Drupal comes with a pre-packaged SEO-friendly platform. The SEO module provides additional support to the marketing team with their overall marketing strategies.
