Sector(s)
The VOID agency orchestrated a pan-European campaign for the Mondelèz group. Objective: to revive chewing gum gestures for the millennials target on the European market (7 countries). A multi-brand device for Hollywood (France), Stimorol (Northern Europe) and Trident (Southern Europe). An activation campaign on an electro beat by David Guetta. A digital co-creation platform to share his coolest selfies. The best win a live tribune at the first interactive concert of the French DJ.
About the project
Shooting with David Guetta, influence campaign, display and press, digital display, social activation, contest and digital platform dedicated.
Why Drupal was chosen
Drupal was the right solution : Multilingual, SEO-Friendly, User-Friendly, Modular CMS
Technical Specifications
Drupal version:
