Develop a platform to serve communities of friendly fans and bar owners

The visibility and digital performance of the World's Best Bars website was based on an offensive strategy on social networks. We have designed all content as "snackable" content, consumable anywhere, anytime. We have facilitated the work of Internet users by implementing large buttons sharing on all existing social networks and optimized on smartphones. Events, good addresses, cocktail recipes, news and videos are easily shared and generate backlinks thanks to their short, creative and widely illustrated formats.

The developments have taken into account a whole series of optimizations for the SEO, in order to index well the contents of the site on the search engines.

Faceted research has long been a privilege of large sites with great resources. It was deployed around commercial sites, large libraries or intranets of large companies. Thanks to the Faceted Search or Solr module, this functionality can now be applied to smaller sites: it exposes site information to visitors in an interesting, targeted and articulated way. The World's Best Bars search engine is based on a dynamic and combinatorial taxonomy that offers more relevant search results: by city, bar style, specialty, atmosphere or price range.