Sector(s)
Introduction & About The Client
Research & Development (R&D) plays a highly important role in the pharma industry. It is the foundation of the drug discovery, treatment, therapy, and medication of every disease and ailment. To make breakthroughs, it is important to share the study material in easily accessible content format like research papers and articles. For this it is essential to have a user-friendly portal/platform/website, which can facilitate content authoring, publishing and sharing.
Our client is a leading innovative, commercial-stage biopharmaceutical company. They are committed to the discovery and development of immunotherapies for treating cancer and immunological diseases. We partnered with a reputed technology firm to build a website for them.
About the project
The biopharma embarked on an ambitious project to Identify a CMS that could seamlessly handle the dynamic and expansive range of content and admin needs. Their vision was to build an informative website targeted for US-based medical professionals, with the following capabilities:
- Easy to use content authoring and asset management.
- Customizable workflows to facilitate editing or content updates.
- Access control for better user administration.
Our Solution:
With our extensive experience in Drupal based websites and solutions, we recommended Drupal CMS, as it could cater to all the client’s content generation/moderation/administration and workflow needs. We built a Drupal-powered website with the following features:
- Versatile publishing capabilities to accommodate different content types like R&D reports, PR, and news articles.
- An intuitive drag and drop layout builder to build pages from scratch.
- Custom page blocks to create the page layout of choice.
- Content preview for reviewing content and layout before publishing.
- Integrated SEO modules to ensure adherence of SEO best practices for content optimization.
- Role-based access control to facilitate efficient user experience.
- Well-defined publishing workflows to streamline the content creation process.
Outcome:
We successfully engineered a Drupal website for the client that offered an exceptional customer experience to their end-users, while ensuring a smooth editorial workflow for their editors and marketers. The tangible benefits include:
- Substantially shorter publishing cycles due to easy authoring experience for research, PR, and news articles.
- Lower developer dependency and accelerated turnaround times due to the drag and drop layout builder.
- Enhanced team coordination on account of well-defined workflows.
Why Drupal was chosen
Drupal was chosen for its ability to cater to dynamic content and admin requirements - offering easy content authoring, customizable workflows, and SEO best practices. It streamlined publishing cycles, reduced developer dependency, and enhanced team coordination, making it an ideal solution for building an informative website for US-based medical professionals.
Overall, Drupal CMS empowered website admins to create an informative website that provided a seamless user experience while ensuring content accuracy and security.
Technical Specifications
Drupal version:
