Sector(s)
Project Team
Bo Simmons, PRESIDENT & FOUNDER
Angie Lane, STUDIO DIRECTOR
David Smallwood, LEAD DEVELOPER
Grady Wring, DRUPAL DEVELOPER
Located at the heart of Buckhead, Terminus is a premier destination for world-class office space, home to many of Atlanta’s finest companies. The project also includes five-star dining, buzzing day and night, luxury condominiums, loaded with amenities and street level retail.
About the project
The Goal
Seeking to better engage residential, retail and business customers alike, Cousins Properties turned to Cool Blue Interactive to redesign the Terminus website. Cool Blue’s goal was to create an effective online portal with improved usability, an appealing visual layout, intuitive navigation and simplified content management to increase site traffic, usability and sales.
The Results
Cool Blue Interactive delivered with a user friendly, responsive site, including:
- Up to date twitter feeds
- Redesigned interactive retail map
- Leasing availabilities
- Virtual tour
After fully exploring and understanding Cousins Properties’ business objectives and the needs of its target audience, Cool Blue applied the industry’s best practices in website design and usability to develop and deploy a single, cohesive and successful Terminus website that engages users across all of its core offerings—presenting a truly mixed-use customer/prospect support portal and meeting all business and marketing objectives.
Why Drupal was chosen
The Challenge
A mixed-use real estate development from Cousins Properties, Terminus offers living, working and leisure spaces to residents, businesses and visitors in Atlanta’s vibrant Buckhead district. Terminus’ online presence lacked cohesion across its core business functions—which did not support its position as a true mixed-use development. With inconsistent branding, poor navigation, ineffective search engine optimization and difficult-to-manage site administration systems, the Terminus website decreased site traffic, interaction and sales.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
Blog - Provides block for displaying blog views for each location with pretty URL's
CKEditor - Enables CKEditor (WYSIWYG HTML editor) for use instead of plain text fields
Dashboard - Provides a dashboard page in the administrative interface for organizing administrative tasks and tracking information within your site
Entity API - Enables modules to work with any entity type and to provide entities
Feeds - Aggregates RSS/Atom/RDF feeds, imports CSV files and more
Image - Provides image manipulation tools
Social Import - Aggregates social media content from selected accounts