Project Team

-Creative Direction: Clear Digital
- UX/UI Design: Clear Digital
- Development & Integration: Clear Digital
- Project Management: Clear Digital
- Client Partner: Sharon Howard, VP of Strategic Marketing, Surescripts

Visit the site

Visit the site

Organizations Involved

Community contributions

Clear Digital leveraged community-supported modules including Paragraphs and Webform, contributing back to Drupal’s open-source ecosystem through active testing, configuration refinement, and implementation feedback.

Surescripts plays a vital role in improving healthcare efficiency through electronic prescribing and information-sharing solutions that connect healthcare professionals nationwide.

Their previous website no longer reflected their leadership position or supported their goals for engagement and lead generation. Surescripts partnered with Clear Digital to create a new Drupal-powered site that aligned with their refreshed brand, improved usability, and elevated their digital presence.

The result is an award-winning redesign that increased page views by 81%, boosted average session duration by 37%, and reduced bounce rate by 10% — all while setting the stage for continued growth and scalability.
 

About the project

Project Goals

  • Reflect Surescripts’ leadership and innovation in health information technology
  • Improve usability and navigation for multiple audience segments (EHR vendors, pharmacists, health systems, and payers)
  • Establish a future-ready digital platform to support integrations and expansion
  • Create a visually engaging, brand-aligned experience to drive conversions and engagement

Results

  • Page Views: +81%
  • Average Engagement Time: 00:01:17 (↑ from 00:01:06)
  • Views per Session: 1.96 (↑ from previous 28 days)
  • Bounce Rate: -10%
  • Recognized with industry awards for design and UX excellence

Performance metrics confirmed from GA4.

Why Drupal was chosen

Surescripts required a flexible, secure, and enterprise-grade CMS capable of supporting a complex content architecture across multiple audience types and solution categories.

After evaluating various platforms, Drupal emerged as the ideal choice because of its:

  • Proven security and reliability, essential for healthcare organizations
  • Advanced taxonomy and content modeling capabilities for managing large, complex solution libraries
  • Scalability for long-term growth and integration with future digital initiatives
  • Editorial flexibility empowering the marketing team to easily manage content and campaigns

The site is hosted on Pantheon, providing enterprise-level performance and security while allowing agile development workflows across environments.

Technical Specifications

Drupal version:

Key modules/theme/distribution used:

Why these modules/theme/distribution were chosen

To deliver a flexible, secure, and performant platform that empowers content editors while maintaining strong governance over brand consistency and user experience.