Sector(s)
Morning cart caters to one of the largest and yet unorganized segments in retail - The morning needs segment. Morning cart is intended for simplifying the way morning needs items such as milk, newspapers, breakfast, cereal and a host of other items are ordered and delivered. Being a morning cart consumer, you could log in to the app/website and choose to automate ordering of regularly used products the way you need it. For example: You could choose to have milk delivered daily, or certain days of the week or certain days of a month or even just once. Once you set your delivery frequency, the products would be delivered to you only on those days, first thing in the morning!
Specbee helped Morning cart with the design and development of their subscription-based ecommerce website and the m-commerce mobile app for Android and iPhone. With a user-friendly interface in mind, Specbee created an online system with features including order and delivery management to deliver morning needs to the consumers effectively.
About the project
Morning Cart needed a unique subscription based ecommerce system addressing the morning needs segment in retail. The aim was to create a one stop solution with an ecommerce system that enables customers to actively manage their subscriptions. In addition, to meet the needs of the users effectively, we leveraged Drupal's flexibility to craft a fully customizable subscription management framework to enable better delivery and distribution management. Also, with the order and delivery management system, the objective was to create a delivery and distribution network.
Key Features
- Adaptive user registration framework tuneable based on serviceable areas
- Robust and highly scalable SKU creation and management framework customisable up to a per subscriber level
- Multiple payment options: Debit card, credit card, net banking integratable with any payment gateway
- Fully customizable subscription management framework
- Order fulfilment functionality with a compelling yet an uncomplicated user experience
- Morning cart Order and delivery management mobile application for Distributors (Retailers), delivery boys and backend enabling this.
Technical Excellence
- REST API framework for mobile clients of Morning Cart
- Customized closed wallet for each subscriber with on demand wallet statements
- Subscription commerce for one time orders and adhoc orders depending on user requirements
Project Outcome
The project comprising of the backend ecosystem, the front website, mobile applications (in total 4 mobile applications for the various actors involved in the ecosystem) was delivered within time and budgets. The app and website was launched successfully and has achieved and surpassed the revenue and growth targets that they had set for themselves. Morning cart today handles orders ranging to a few thousands on a daily basis and is growing rapidly.
Why Drupal was chosen
- One of the main reasons for choosing Drupal was because it could be customized exactly as needed – a unique subscription commerce ecosystem that caters not only to the consumer end but also the distributor and the delivery agent, right up till the last mile.
- The Drupal framework offers great CMS functionality right out of the box that provides an expandability with its modules and themes. When coupled with the Commerce module, the CMS provides an e-commerce platform with unparalleled flexibility and content management features that are not available in any other e-commerce system.
- Drupal CMS provides the ability to perfectly blend e-commerce functionalities with powerful system and network into an interactive marketplace, making it easier to accommodate the needs of the buyers.
- Finally, as an open-source CMS, Drupal is well known for its security and strong community support. Known for its features that place the CMS as one of the premiere open source software platforms on the market, Drupal is a choice we made for its ability to provide limitless customizations.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
Drupal Commerce:
The foundation of the entire system, Drupal commerce module drives the ecommerce functionalities.
Search API & SOLR:
Search API module and SOLR powers the faceted search functionality on the website and offers flexible Views integration
Payment:
Drupal payment module was used as a payment platform to allow multiple payment methods on the webshop.
