STEF's multisite platform

Sector(s)

Retail and Distribution

Team Members

Ryad Karar, amelieportela, lgreco, Alexandre Pons, jjourdheuil, Carole Khalife, eliane badawy, rouaida, rida-maksour, joseph28, chdugue, yara mezher, Zein Kassem

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Organizations Involved

bluedrop.fr - ebizproduction

STEF has approached us to redesign its platform of websites, which consists of two types of sites: its corporate website and its country-specific websites.

STEF is the European leader in temperature-controlled transport and logistics. Present in 8 European countries, the group ensures the food supply for millions of people and supports its clients in expanding into new markets.

Our scope of work: UX design, UI design, Drupal development, Back-office customization & Maintenance.

About the project

Challenges

Standardize Stef's online presence across the group website and country-specific sites
Generate traffic and leads
Recruit
Make the contribution experience more flexible and easier
Implement multilingualism (one site per country where STEF is present)

At the core of the user experience lies a challenge

How to articulate the corporate site and the country-specific sites with different objectives? The stef.com institutional site showcases the group's activities on a European scale and primarily targets investors and the media. On the other hand, the country-specific sites aim to attract prospects and candidates.

Graphic Interfaces Serving Brand Image

Creation of a design system: a library of ready-to-use graphical components to facilitate the evolution of the site over time and the client's autonomy.
Revision and extension of the graphic charter with a color palette that goes beyond the cold territory (blues) to explore those of the agri-food sector, of the local actor (salmon, yellow, green).
Production of custom illustrations for a unique graphical character.

A Tailored Contribution Experience

Implementation of the Drupal Layout Paragraphs module, which enables easy creation of layouts from the backend. It provides contributors with a form of supervised autonomy.
Customization of the appearance of the backend and the module to make it more intuitive, for example by creating custom illustrations to present each paragraph.

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Testimonial:

When we decided to switch our web agency, we were primarily looking for a partner who could guide and support us with the maintenance and evolution of our Drupal multisite platform. This is exactly what we found with Bluedrop. Their team has demonstrated great availability for our projects. Both the project managers and the development team are always engaged and attentive, with special recognition for our lead developer, who helps us find the best solutions, often suggesting alternatives or alerting us to the medium- and long-term implications of our requests. We are very satisfied with this collaboration and are confident that the platform we have built will remain competitive and efficient for our clients and users. — Sébastien Bouquerel, Digital Communication and Brand Manager, STEF.