Sector(s)
Our client is a lifestyle platform that focused on fashion trends, offering features and inspiration to its followers. Aiming to transform fashion into both a seamless experience and a serious business, the platform encouraged users to actively engage with its community through a variety of innovative interactions.
Key Highlights
- Custom Drupal development services with a responsive website, ensuring that the growing mobile readership gets a significant boost
- An extensive JS+PHP application within the system helps users create unique trending styles
- Integrated the website with their e-commerce platform for online shopping in India
- Integration with social networking platforms, Shop and Boutique section, ability to run online events and contests, enabling a point system
- Client finds the Drupal backend far easier to use while uploading content
About the project
The Solution
We developed the site on Drupal 7, and implemented a new design. The design was done by our partner, Design for Use. The theming and development was handled by us.
We also recommended changes so that the best web development practices could be implemented on the website. The website is responsive, thus ensuring that the growing mobile readership gets a further boost. Here are some of the key features built in:
Community Engagement Features:
With a blend of the latest fashion and technological trends, the purpose of the website was to increase traffic and engagement. The new design of the website has a trendy chic look, created strictly in accordance with the tastes of people who have an interest in fashion. New conversation features like Forums, SWAG Alert and Blogs give people a common platform to share and discuss their views on fashion.
To keep up the excitement level among the users, some smart features like Polls and Contests were created. A point system was implemented on the website to encourage user participation. The accrued points can be redeemed by users for various benefits. Look Book allows users to create their own styles from the available products. An extensive JS+PHP application within the system helps users create unique trending styles.
Shop and Boutique:
In order to let the users get in touch with the latest trends on the street, a shop section is included, which aggregates fashion accessories and clothing items for users to see and buy. A boutique section has been incorporated recently to encourage and provide a platform to local boutique owners. It provides a way to showcase unique creations.
Features on latest trends:
A fashion portal’s primary purpose is to keep its readers abreast with the latest trends in the market. Sections like Explore and Trending were implemented, where all the industry news, fashion weeks, famous brands’ updates, and all the current trends in fashion are showcased to the reader. A sign-in system was implemented, which enables users to get feeds and regular updates.
Revenue Generation:
We integrated the website with their e-commerce platform for online shopping in India, and also a sister concern of their fashion website company. The shopping section of the company has various products listed under multiple fashion categories, which provide information and later act as a gateway to the shopping portal.
Sharing and Notifications:
One of the current demands of the fashion industry is the need to engage customers in a personalized way. The website ensures that content is easy to share on popular social channels.
Why Drupal was chosen
Our client was a fashion media website under the Getit brand. As part of its makeover to the brand, the website required more engagement. They wanted to build a community of fashion enthusiasts.
Their earlier website was built on Joomla, and had a staid design that didn't allow for large images and galleries. As a fashion media website, it required the use of a lot more images to make the design much more visually appealing. Also, the site’s structure did not have the capability to handle the growing traffic.
Their team decided to rebuild the website from scratch and they wanted a robust and flexible platform that could enable scalability as well as engagement. They approached us to seek their inputs in solving these issues. We, through our Drupal development services, demonstrated that building the website on Drupal would easily address all their needs.
Technical Specifications
Drupal version:
Business Benefits
- Their website now has features that offer flexibility, scalability and drive community engagement.
- Since Drupal allows the creation of various content types, they now get a lot of flexibility in how content can be categorized and showcased on the website.
- The integration of social networking platforms, online events, contests and the point system encourage user activity on the website.
- The content management team finds the Drupal backend much easier to use while uploading content.
*The website has now shut down their operations.
