Sector(s)

Team Members

Mindy League

Project Team

Ashley Burns, Account Manager

Patti Cardiff, Director of Support Services

Visit the site

Visit the site

Organizations Involved

Pulsafeeder, Inc., is a leading manufacturing company within the Fluid & Metering Technologies Business Segment of IDEX Corporation’s global enterprise, which employs 7,000 people operating in more than 20 countries.

Leveraging an opportunity to develop a web presence that no longer needed to be shared with an affiliated division, Pulsafeeder partnered with Promet Source on the redesign of its website and migration from Drupal 7 to Drupal 8. 

Key among the objectives: closer alignment of the site with marketing initiatives, stronger lead capture capabilities, enhanced opportunities for contact with prospects and customers, an updated user experience, clear positioning of the company as a market leader, and a sharper focus on end users within industries served. 

The redesigned Drupal 8 website represented a significant leap forward in demonstrating Pulsatron’s technological leadership, with features that included three-dimensional product images and the enabling of video streaming. The upgrade to a new content management system has also empowered content editors to easily make revisions and updates to the site whenever needed. From a sales and business development standpoint, a key advantage of the new site involves new capabilities for capturing contact information from customer and prospect inquiries, which is serving as the foundation of a new customer relationship management system. 
 

About the project

Goals

  • The site needed to position Pulsatron as a premium, high-end solution within the market. 
  • Better navigation was needed to help customers find what they were looking for on the site.
  • Updated and enhanced customer experiences with the website were sought as a means to improve both lead generation and market perception of the Pulsatron brand. 
  • Imagery and graphics focused on industries served vs. actual customers. 
  • An easier to manage content management system was needed to ensure the ability to efficiently respond to the market and make changes and updates to the site as necessary. 
  • Website functionality needed to be switched from a system that routed inquiries directly to independent, local sales managers to one that captured the data from all leads. 

Outcomes

  • Striking website visuals, which included three-dimensional product images, help to reposition the brand by reinforcing Pulsatron’s market leadership and technological edge.
  • A streamlined user experience, the enabling of video streaming within content pages, and effective calls to action, have created a more engaging user experience.
  • Incorporating a redesign into the migration has efficiently optimized the entire initiative by ensuring alignment among the website’s visuals, messaging, and functionality. 
  • Research into comparable and competitive industry websites informed differentiation and enhancements that were particularly relevant and meaningful to the target audience 
  • Drupal Layout Builder created a flexible framework for non technical content editors to make revisions as needed.
  • A new contact form on the website is capturing information from all visitors who request information.This data is now serving as the basis for a new customer relationship management system. 
     

Why Drupal was chosen

The Drupal 8 redesign was a migration from Drupal 7.

Technical Specifications

Drupal version:

Key modules/theme/distribution used:

Why these modules/theme/distribution were chosen
  • The Drupal Layout Builder is a core module that enables content editors to create and customize layouts with an easy-to-use drag-and-drop functionality. 
  • The Easy Breadcrumb module facilitates navigation, using the existing URL of a page and the page title to automatically extract segments of the breadcrumb and associated links.
  • The Media Library module simplifies the content editor experience by enabling storing and easily retrieving media items for reuse. 
  • The YouTube Field module provides a field that allows for the addition of Youtube videos of various sizes, along with a responsive option, and includes a thumbnail display.