Farm Journal Media (FJM) is America’s leading business information and media company serving the agricultural market. Started 139 years ago with the pre-eminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through 26 branded websites, e-newsletters and phone apps; 11 business magazines; 70 events; six nationally broadcasted television and radio programs; a robust mobile text marketing business; and an array of data-driven paid information products.
Produce Market Guide is a resource for produce commodity information, fresh trends, and data analysis. It is a product of The Packer, the fresh fruit and vegetable industry's leading source for news, information and analysis.
Valuebound helped Produce Market Guide (PMG) - a brand of Farm Journal Media, build a Content Management System (CMS) with smart navigation, searches and completely customizable indexing to serve its end users up to date produce trends and data insights for their businesses. Valuebound seamlessly migrated records from the legacy databases and files, enabled content moderation and efficient user management. We also helped PMG to implement tools for financial snapshots and endorsements.
About the project
The goal of the project was to build a new CMS that included a highly categorized taxonomy structure for searches, which needed to include a comprehensive listing of all produce items with multilevel categorization. The new site also includes company listing and an efficient navigation system to acquire meaningful and insightful data along with financial snapshots module and endorsement window similar to LinkedIn.
Key Approach and Features
- Delivered a UX rich CMS with easy navigation and content finding
- Implemented real-time indexing for produce market updates for search capability
- Rich content editing experience and unique moderation workflow
- Data reporting on user activities
Technical Excellence
- Imported produce data from csv
- Imported company details from the legacy database, which had close to 1.5 lakh records
- Created a full-fledged logical taxonomy mapping based on produce
- Efficient user management for claiming a listed company and owning it with verification
- Content moderation implemented for edits needed for an existing company listing with a unique workflow
- Custom moderation interface for the backend users and admins to track revisions
- Developed Financial Snapshot module for rating a company’s payment practice and aggregating it
Highlights
- Created interface for advanced searches and easy navigation
- Migrated 1.5 lakh records without any data loss
- Produce trends news and up to date marketing insights
- Advanced search options with the state, type, operation and produce based searches on companies and produce data
- Highly indexed searching options
- Claim a company to make any edits for the company and submit for review
- Get the company Verified by uploading the documents required
Why Drupal was chosen
PMG required a robust and scalable CMS to manage a chunk of content and provide seamless navigation, search, indexing facility, and financial snapshots. The core of the project architecture was the implementation of Drupal 8 as a content manager. The reason why Drupal was chosen as a CMS of choice for the stakeholders, editors and customers because of its content authoring experience, scalability, security, easy migration, efficient user management and others.
Technical Specifications
Migrate, Migrate tool & Migrate Plus
The combination of these modules helped us to migrate thousands of nodes from the legacy system into Drupal 8
