Sector(s)
Overview:
According to TechRepublic, stadiums are racing to digitize. Appealing to changing demographics, attempting to lure fans away from the TV and into the arena and attempts to boost revenues are all behind the push to connect, the publication notes.
To meet these objectives, stadiums are making huge efforts to incorporate new and emerging technologies. The 2015 Canada Winter Games were no exception, and this year made a strong push to connect in an attempt to appeal to a changing demographic and lure fans into the stadium. They wanted something that would allow attendees at the event to see results, schedules, and local tourist information in real time. Digital technology is opening up tremendous potential to make an already exciting event more personal and profitable.
About the project
OPIN helped the Games get up close and personal by creating a mobile website to provide the most useful and relevant information not only on the various events but also on the venue, so the attention could be devoted to the athletes and the impressive journeys that brought them there. The mobile site allowed users to buy tickets, navigate the Prince George, B.C. grounds as well as find specific venues and events - amongst a number of other helpful functions. It provided cultural schedules, what to do and eat, maps, times and weather. It also featured instant scores, provided medal standings and profiles of all the athletes attending from all over Canada.
In addition to the website, The Canada Winters Games wanted to offer spectators a truly moving and memorable experience to launch into the 2015 Canada Winter Games. They wanted set the tone and reference one of Canada’s natural wonders. Lighters and smartphone lights wouldn’t cut it. They wanted to capture the Northern Lights.
OPIN created a mobile application to capture the beauty and drama of the Northern Lights for a magical backdrop to launch into the 2015 Canada Winter Games. Dubbed Illuminate the North, the app was free and available on all mobile platforms to use during the Games Opening Ceremonies. It was an innovative and visually stunning alternative to the lighter or simple mobile light that delivered a moving experience featuring one of the Northern Hemisphere’s most spectacular sights.
Why Drupal was chosen
Drupal was chosen for its customizability in building a multi-platform mobile app.
Technical Specifications
Drupal version:
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