Brand visibility and activation
Responsive website UX & UI design and development
About the project
Project overview
- Opteamix, a professional IT solutions and services company headquartered in Centennial, Colorado, wanted to create visibility and proximity to their prospects and clients.
- The objective of the project was to portray their IT expertise while improving engagement on the Careers section.
Challenges
- Position an emerging company among established players.
- Inconsistent branding with a low brand recall.
- Lack of cohesive design and digital guidelines.
How we made a difference
- The website was developed on Drupal 7 to update and maintain content with ease.
- Segregated audience on the homepage to Careers and Services.
- Content strategy for better engagement and reduced bounce rate.
- Effective use of brand elements to increase brand recall.
- Implemented infinite scroll to auto-page for an effortless experience.
- Created a culture book to connect all the employees with the company ethos.
The value delivered
- Multifold increase in website traffic.
- Reduced bounce rate from 65% to 25%.
- Increased number of page visits.
- Average time spent by user increased from 67 seconds to 145 seconds.
- Trained Opteamix marketing team to update and manage the digital assets.
Why Drupal was chosen
- It is a single platform that can handle different functionalities, integrating multiple technologies. One platform can do it all. And using Drupal means new functionality will be available or can be created when needed.
- Drupal enables a robust content migration and a synchronization framework
- With just a few hours of training, multiple site editors and contributors can use Drupal 8’s workflow system to systematically and easily add approved content to the website
- It is a stable, secure and maintainable platform
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
Search API
The site has an extensive catalog of Book titles, categorized by different genres and numerous fields such as ISDN, price, where to buy, author, book cover image, etc. Using SearchAPI with Views, we were able to build a Books landing page with exposed filters for genres (Fiction, Poetry, etc.) and "upcoming titles." For better site search results, we used the Search API to leverage relevance scores and fulltext search power into order to combine numerous types of reference and text fields into a single keyword filter.
Migrate
This project required a highly complex migration of unstructured content from a legacy content management system. The migrate module provided the obvious framework to create the scripts to automatically queried the legacy system, transformed the data extracted and saved it within the Drupal database.
