Team Members
The Market Research Society (MRS) is the UK’s professional body for research, insight, and analytics. Representing over 5,000 individual members and 500+ companies, MRS champions best practice, supports professional development, and sets standards for the industry.
About the project
MRS’s evolving Drupal site had a cluttered structure, diluted messaging, difficult navigation, and a back-end that hindered efficient content editing. The platform needed both a UX refresh and a technical upgrade.
Requirements
- Re-position MRS as a leader by creating an “Experts” area
- Simplify user journeys and streamline navigation
- Improve the internal Admin Experience (AX)
- Preserve and extend existing integration with the Training Management System (TMS)
- Maintain SEO continuity in partnership with SEO agency
Solution
- Upgraded to Drupal 11 with an enhanced visual redesign
- Used a component-based AX+ approach for easier content creation
- Reused and extended previous TMS integrations to avoid redundant redevelopment
- Smart content migration maintained SEO equity and reduced workload
Results
- Modern, user-friendly site with consistent branding and component-driven editing
- Improved navigation for both users and content editors
- Optimised content management with AX+ that allows no-code layout creation
Why Drupal was chosen
MRS needed a platform that could balance complex integrations with flexibility for content teams. Drupal’s enterprise-grade CMS capabilities, API-first approach, and long-term roadmap (including seamless upgrade paths like Drupal 11) made it the ideal choice to support both their content publishing and training management system integration needs.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
