Sector(s)

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Organizations Involved

Improving brand visibility
Responsive website UX & UI design, development and maintenance

About the project

Project overview

  • Mindtree leadership shared their vision with Pepper Square to create a digital foundation.
  • Mindtree’s website, when it came to us, lacked brand positioning, design sensibilities, a content management system and a secure hosting with poor digital marketing.

Challenges

  • Low brand equity and lead generation.
  • Inadequate or NO social media presence.
  • Poor visibility and proximity with prospects and clients.

How we made a difference

  • Set up an 18 member dedicated team of digital experts and managed the project end to end.
  • Built the digital foundation with responsive site, microsites, robust Content Management System, digital marketing campaigns, marketing automation integration and secure infrastructure.
  • Supported teams from 5 countries.

The value delivered

  • $25 million worth of leads generated in a span of 5 years.
  • Site traffic increased from 52k to 250k a month.
  • Alexa rank went up from 120k to 52k.
  • Fastest loading time of any IT sites in India with 0.8 seconds.
  • Increased delivery efficiency by 30% (compared to previous agencies).
  • Most popular IT company blog with 40 Mindtree leaders contributing.
  • Social stats: LinkedIn – 19k to 88k, Twitter – 1.8k to 6k, Facebook – 0 to 4.6k

Why Drupal was chosen

  • Drupal is an open-source platform
  • It is a single platform that can handle different functionalities, integrating multiple technologies. One platform can do it all. And using Drupal means new functionality will be available or can be created when needed.
  • Drupal enables a robust content migration and a synchronization framework
  • With just a few hours of training, multiple site editors and contributors can use Drupal 8’s workflow system to systematically and easily add approved content to the website
  • It is a stable, secure and maintainable platform

Technical Specifications

Drupal version:

Key modules/theme/distribution used:

Why these modules/theme/distribution were chosen

Search API
The site has an extensive catalog of Book titles, categorized by different genres and numerous fields such as ISDN, price, where to buy, author, book cover image, etc. Using SearchAPI with Views, we were able to build a Books landing page with exposed filters for genres (Fiction, Poetry, etc.) and "upcoming titles." For better site search results, we used the Search API to leverage relevance scores and fulltext search power into order to combine numerous types of reference and text fields into a single keyword filter.
Migrate
This project required a highly complex migration of unstructured content from a legacy content management system. The migrate module provided the obvious framework to create the scripts to automatically queried the legacy system, transformed the data extracted and saved it within the Drupal database.