In the picturesque region of Schiers-Lunden, Kanton Graubünden, the Mark family runs Metzgerei Mark, a butcher shop known for its comprehensive services, from slaughtering to the creation of refined meat specialties. Alongside, they have introduced Powerbeef, a nutritious snack made from pure lean beef sourced from local farmers around Prättigau. This snack is enhanced with cold smoking, alpine air curing, and a unique spice blend, available in both regular and certified organic variants.
Facing the need for a robust online presence, a multi-domain website was developed using Drupal, integrating commerce capabilities for both brands. This allowed them to not only showcase their offerings but also facilitate online sales, providing a seamless experience for their customers.
About the project
Goals
The primary aim was to establish a strong online presence for both Metzgerei Mark and Powerbeef. The family-run Metzgerei Mark sought to showcase its end-to-end butchery services, while Powerbeef intended to promote its nutritious beef snack. Additionally, integrating e-commerce capabilities was crucial to facilitate online sales for both brands.
Requirements
A multi-domain website that distinctly represents both Metzgerei Mark and Powerbeef while maintaining a cohesive user experience.
Comprehensive e-commerce solutions tailored to the specific product offerings of each brand.
Multilingual support to cater to a diverse audience.
A secure platform to ensure the safety of online transactions.
Outcome
By leveraging Drupal's powerful features, a multi-domain website was successfully developed, seamlessly integrating commerce capabilities for both brands. The Metzgerei Mark domain effectively highlights its range of butchery services, while the Powerbeef domain accentuates the unique qualities of their beef snack. The result is a robust online platform that not only provides information but also facilitates secure online purchases, enhancing the customer experience.
Why Drupal was chosen
In summary, Drupal's flexibility, commerce integration capabilities, multilingual support, strong community backing, and focus on security made it the ideal choice for building a powerful online presence for both Metzgerei Mark and Powerbeef.
Technical Specifications
Drupal version:
Drupal offers robust e-commerce solutions that are customizable to specific business needs. For Metzgerei Mark and Powerbeef, this meant creating tailored online shopping experiences for their distinct products.
Domain makes it easy to handle two domains in with one backend.
