Marcela de Cala, a high-end wedding dresses design house, required a stunning website to showcase their exclusive dresses to customers worldwide. They had a tight deadline of 12 weeks to launch the website, and they needed a digital experience that would be functional across all platforms and devices. iSpectra, a leading Drupal design and development agency, was entrusted with this critical project.
- Multilingual website launched within 8 weeks, four weeks ahead of schedule.
- The website boasts a visually stunning design, highlighting the unique and luxurious designs of Marcela de Cala's dresses.
- The website is responsive, allowing users to access the site on any device, including desktop, mobile, and tablet.
- The website integrates seamlessly with third-party systems, ensuring that orders and inquiries are processed quickly and efficiently.
8 Weeks To Full Launch
99% Error Rate Reduction
About the project
Project Goals:
The main goals of the project were to create a visually stunning and functional website that would showcase Marcela de Cala's unique and luxurious dresses to customers worldwide. The website had to be multilingual, responsive, and integrate seamlessly with third-party systems to ensure that orders and inquiries were processed quickly and efficiently.
Requirements:
iSpectra worked closely with Marcela de Cala to identify and prioritize the project requirements, which included:
- A visually stunning design that reflects the luxurious and exclusive nature of Marcela de Cala's dresses.
- A multilingual website that would be accessible to customers worldwide.
- A responsive website that would function flawlessly on any device.
- Integration with third-party systems to ensure that orders and inquiries were processed quickly and efficiently.
More requirements included:
- Powerful on-site SEO performance
- Minimal but luxurious brand design systems
- Purpose-driven user journeys
- Secure payment gateways
- Rich media libraries
- Multilingual CMS
Project Outcome:
Thanks to iSpectra's expertise in Drupal design and development, Marcela de Cala was able to launch their new website four weeks ahead of schedule. The website has been a resounding success, providing a visually stunning and functional digital experience that showcases Marcela de Cala's unique and luxurious dresses to customers worldwide. The website is multilingual, responsive, and integrates seamlessly with third-party systems, ensuring that orders and inquiries are processed quickly and efficiently.
iSpectra's ability to deliver high-quality Drupal projects was once again demonstrated, leaving Marcela de Cala satisfied with the final outcome.
UI/UX Design
We provided Marcela de Cala with designs and prototypes that focused on buyer intent and focused user journeys for easier navigation across the eCommerce site.
- User journeys and brand personas were developed
- Wireframes and prototypes
- Mobile-first design systems
- Core web vitals front-end compliance
Drupal Development
Marcela de Cala approved Drupal as the ideal CMS for their digital growth objectives going forward due to the superior capabilities that Drupal helps them enjoy:
- Easier scalability and growth
- Ongoing security updates and upgrades
- eCommerce information architecture
- Faster page loading speed
- Robust digital asset management
- Superior on-site SEO performance for multiple languages
- Ability to add more languages whenever needed
Why Drupal was chosen
Drupal was chosen because of its flexibility, scalability, and security. iSpectra recognized that Drupal would provide the perfect platform for creating a unique and engaging digital experience for Marcela de Cala's customers. Drupal's open-source nature allows for endless customization options, making it an ideal choice for designing a website that truly reflects Marcela de Cala's brand.
Drupal enabled Marcela de Cala to enjoy:
- Superior UI/UX
- Enhanced SEO performance
- Faster page loading across multiple devices
- Multilingual digital experience
- Ongoing updates and support
Technical Specifications
Drupal version:
