Sector(s)
Team Members
Kineo are a leading workplace training provider, part of the City and Guilds Group. They help organisations develop the capabilities of their workforce through a use of technology driven learning and rich learning content.
They had access to great content: rich case studies, insight pieces, news, blog posts, audio and podcast material. With such richness in their content, they needed a fast, usable platform to present their capabilities in 7 languages, with over 1500 content items per language, across 3 regional areas of operation.
With advanced creative and content skills in-house, they needed an adaptable platform that would give them a powerful-yet-intuitive editing experience. The platform needed the ability to grow with their business, adapt to new content and marketing demands and provide unparalleled flexibility – including the ability to tailor content by region for local conditions.
We worked with their chosen agency, Coherence, to enable them to create a world class editing experience that empowered their marketers to do more. As well as full drag and drop editing, inline quick edit we also gave them the ability to affect styles at a component level and even add personalisation by integrating the Drupal Context Module.
About the project
From the prospective of Cohesion DX8 the goal was to enable our partner agency to deliver a rich editing experience for the client without increasing the design and development overhead. Using DX8 actually allowed the agency to deliver a richer editing experience to Kineo using a fraction of the time that traditional coding would have required.
The result delivered a powerful and flexible content delivery platform, allowing local editors to manage market level content through workflows overseen by global administrators. The site delivers a rich and diverse set of layouts, component combinations and content types. Integration into Pardot and Hubspot allows seamless progress from the web to sales journeys. Overall the sites provide a dynamic and visually delightful entry point to Kineo’s services.
Why Drupal was chosen
Kineo needed a platform that put the delivery of multi-language support at the heart of its capability. Excellent device support was required for varying patterns of usage across markets. The rich content and use of animation to create a delightful user experience required a fast and robust rendering of HTML with strong caching capabilities. Having strong internal creative and content generation capabilities, they needed usable but powerful content authoring capabilities.
With integrations into marketing automation platforms such as Hubspot and Pardot to manage their customer conversations, they needed a powerful platform with strong API integration capabilities.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
To allow contextual data from the clients Hubspot account to be applied a UI component level even by content editors and marketers (No coding required) while also allowing for a seamless multiplayer-author moderation workflow to be put in place.
