Sector(s)

Team Members

jijojoseph_zyxware, abhinand gokhala k, vimaljoseph

Project Team

Zyxware Team

  • Jijo Joseph
  • Abhinand Gokhala K
  • Vimal Joseph
  • Sreeja Sivasankaran

INSEAD IT Team contributed significantly on Integrations with internal systems, infrastructure and deployment.

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Organizations Involved

Community contributions

The module created for embedding Kaltura videos is contributed. https://www.drupal.org/project/video_embed_kaltura 

INSEAD is among the world’s top three Business Case Study publishers. INSEAD wrote 6 of the 10 best-selling cases distributed by the Case Centre in the past 40 years. INSEAD cases were the Overall Winner of 5 of the last 10 Case Centre Global Case Awards and are used in more than 100 business schools and universities around the world.

They wanted to reduce the dependency on third party portals to sell the case studies and wanted to offer a very elegant and smooth e-commerce experience to their users.
 

About the project

The key objectives of INSEAD were to

  • Take control of the entire case publishing and sales system and drive sales activities
  • Provide better digital experience to the case study consumers by providing
    • Improved search
    • Improved navigation
    • Personalized recommendations
    • Digital assets and additional information for faculty associated with case studies as a value add
    • Seamless case study purchase experience
    • Dashboard to access purchased case studies and recommendations
  • Provide better digital experience to the case study team internally by providing
    • Full control of editorial and publishing workflows
    • Option to build microsites for selected case studies to present related materials of a case study
    • Option to present the case study in such a way that it will prompt the potential visitors to purchase it
    • Tight integration with AKDMIA an internal system that host the case studies
    • Case studies analytics dashboard
  • Promote INSEAD brand through the cases portal and thus improve the sales of case studies
  • Capture the data required to provide insights to improve and optimize the conversion rate
  • Implement tools to support page building experience for executing digital marketing campaigns
  • Offer a smooth experience for the user to evaluate the cases and to  purchase them.
  • Ability to provide personalized watermarks which will help customers to claim the ownership of cases that they purchased
  • Prevent unauthorized usage of case studies
  • Ability to clone the watermarking tool and use it for other use-cases

The end product we handed over to INSEAD was a fully functional Cases Publishing Portal with a revamped design and an innovative User Experience. We included a well-documented technical report and a user manual along with it. With the help of the portal, INSEAD got higher control and visibility over the marketing and sales of their Case Studies. The publishing workflows were also optimised and collaboration has been seamless since the launch.

Why Drupal was chosen

Considering the potential of Drupal to be the best choice for a webCMS for the entire web ecosystem of INSEAD and also encouraged by the availability of a variety of off the shelf modules which supports their requirements, Drupal 8 was chosen for the project.

Technical Specifications

Drupal version:

Why these modules/theme/distribution were chosen

Using Lightning significantly saved time to implement the page building features and content authoring experience. An advanced search with Apache Solr was a key requirement. The search interface and facets are implemented using the Search API module. ADFS single sign on functionality was implemented using simpleSAMLphp.