Sector(s)

Project Team

  • Alex De Winne (Leadership)
  • Luke Bowler (Client Service)
  • Giancarlo Pico (Project Management)
  • Pierre Marcel (Technical Architect)
  • Abhai Sasidharan (Technical Architect)
  • Pablo Cerda (Principal Engineer)
  • Andrei Findrihan (Senior Frontend Developer)
  • Rolando JR Gaoat (Senior Frontend Developer) 
  • Taylor Hand (UX/UI Designer)
  • Kenneth Bolívar-Castro (Senior Drupal Developer)
  • Mohammed Abbas (Developer)
  • Tanmay Kadam (Test Lead)

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Organizations Involved

Goway Travel partnered with Therefore Inc. to undergo a major rebrand and digital transformation. The project aimed to modernize Goway's website, improve customer engagement, and streamline content management. Utilizing a fully composable web architecture with Drupal, React, and Gatsby, the new site integrated critical systems like iVector and Salesforce, enhancing operational efficiency. The redesign focused on personalized experiences, leading to a 50% increase in conversion rates, improved mobile optimization, and a cohesive visual identity. This transformation positioned Goway for significant growth, aligning with modern digital marketing strategies.

About the project

Goals:

  1. Update Goway's brand and website to align with current market demands and digital marketing strategies.
  2. Enhance site usability, mobile optimization, and content personalization to better serve customers.
  3. Implement a more efficient content management system (CMS) and editorial workflows.

Requirements:

  1. Use a flexible and scalable architecture integrating Drupal, React, Gatsby, and other tools.
  2. Integrate critical systems like iVector for reservations and Salesforce for CRM.
  3. Develop a cohesive and distinctive visual identity reflecting the new brand.

Outcome:

  1. 50% increase in user conversion rates.
  2. Enhanced mobile optimization, faster load times, and better user navigation.
  3. Cohesive and modern visual identity that resonates with customers and stands out in the market.

Why Drupal was chosen

Drupal was chosen for the content management system (CMS) on the Goway Travel site due to its flexibility, scalability, and strong support for customizations. It allows for a modular and composable architecture, which is ideal for integrating various third-party services like Salesforce and iVector. Additionally, Drupal's robust content management capabilities enable efficient handling of Goway's vast content, ensuring a seamless and personalized user experience. Its API-first approach also facilitates modern front-end frameworks like React and Gatsby, enhancing the site's performance and user interface.

Technical Specifications

Drupal version: