Sector(s)

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Organizations Involved

Sprintive offered an ideal solution for ET Bil Arabi using Drupal techniques, supporting their publishing workflow and creating a robust CMS with tailored modules and integrated third-party media for optimal performance and search engine visibility.
ETBilarabi.com is a prominent digital platform providing news, entertainment, and lifestyle content tailored for the Arab world. Recognized as a diverse show, it delivers up-to-date news alongside engaging entertainment, lifestyle, fashion and more! With a focus on serving Arab audiences, ETBilarabi.com plays a vital role in shaping digital media consumption in the region.
 

About the project

Scope of work

  • Advanced Content Workflow
    Streamline content creation, editing, and publishing processes for efficiency and editorial consistency.
     
  • Information Architecture
    Organize content logically for intuitive navigation and user-friendly browsing experience.
     
  • Advanced Drupal Development
    Leverage Drupal's full capabilities for customized website solutions tailored to specific needs.
     
  • Build Content Management System
    Develop a robust content management system for efficient content management and publishing workflows.
     
  • Performance Optimization
    Fine-tune website performance for fast loading times and optimal user experience.

Solutions 

  1. Implementing VOD Technology: Video on Demand (VOD) technology lets users access videos anytime, improving the experience with adaptive streaming that adjusts to internet speed. VOD also offers robust categorization and search, aiding content discovery. ET Belarabi uses VOD for smooth performance, better content organization, and higher user satisfaction.
  2. Harness CMS Caching Mechanism: Using Drupal, this website efficiently handles high traffic volumes through caching, load balancing, dynamic content caching, integration with external caching systems, and database optimization. These features reduce server load and enhance performance during peak times, ensuring the site stays fast and reliable.
  3. Design Thinking Process: ET Belarabi can innovate with immersive multimedia, interactive features, and personalized recommendations. Using design thinking, which emphasizes empathy, creativity, and iteration, involves understanding user needs, defining problems, ideating, prototyping, and refining based on feedback.
  4. Implementing a Centralized Content Management System: The optimal solution for ET Belarabi's cross-country editing challenge is Drupal, featuring a centralized CMS, multilingual support, role-based permissions, custom workflows, content moderation, and localization tools. It enhances real-time collaboration and overcomes communication barriers.

Why Drupal was chosen

Drupal was the clear choice for this project due to its robust flexibility and advanced capabilities in handling complex content workflows, high-performance needs, and adaptive multimedia features.
By leveraging Drupal's caching, load balancing, and content management tools, we ensured a high-performing, user-friendly experience that supports ET Belarabi's diverse audience and extensive content requirements, making Drupal an optimal solution for sustained growth and engagement.

Technical Specifications

Key modules/theme/distribution used: