Sector(s)
Team Members
Project Team
Kanopi Studios
Covenant House
Supporting a strong web presence to empower homeless youth.
Covenant House International has helped millions of homeless, runaway, and trafficked youth for more than 40 years. Driven by a mission to treat young people with respect and unconditional love, their online presence is an integral part of the fundraising that enables them to do more good.
The Problem
Covenant House is doing important work across the Americas to help young people transform their lives and put them on a path to independence. Their international work to fight youth homelessness spans 31 cities — working with a network of youth shelters to give refuge to homeless, abused, and trafficked kids, and set them up with a hopeful future. Like many nonprofits, their unwavering commitment and dedication to their cause goes beyond a full-time job. Their staff’s investment in the lives of the kids they work with is what makes an impact; but, it means they’re stretched thin when it comes to marketing and promotion.
The Covenant House team was faced with a need to make iterative updates to their Drupal 8 website, to keep up with their marketing goals. They also had a larger infrastructure change that would impact the website at an integration level. With an amazing vision, hefty goals, and growing organizational needs, they needed a digital presence that made a big impact.
About the project
The Solution
With our deep level of support, nimble process, and strategic approach, Kanopi was a natural fit to partner with Covenant House. Taking a relationship-first approach to all our projects, we easily and quickly started working with their team to identify quick wins and long term goals.
Working with their existing code, we made key updates to integrations and the donation process on the site. This process and page is integral to not only the site, but the organization’s overall success. Our improvements resulted in Covenant House breaking the seasonal giving records they’d set internally.
As the impact of Covid-19 hit the globe in early 2020, many of Covenant House’s in-person events were canceled, putting even more emphasis on the need for a strong digital presence. Homeless youth are more in need than ever, and we’re committed to working with the organization to amplify their message. Supported by the new website functionality and our continued partnership, we’re continuously working with them on a more informative content strategy and engaging UX.
Key Features
Donation UX integrations
Updates to integrations and donation processes took priority, achieving and surpassing seasonal fundraising benchmarks.
Updated functionality
Site functionality improvements drove traffic to the site and user pathways. Integration of a new CRM with specialized form needs that improve donation submission and donor tracking helps the marketing team, and the organization as a whole, reach goals more effectively.
Website Growth Plan
A detailed roadmap of continued growth and success helps guide the organization’s mission-centric website goals through digital transformation.
The Result
With the website updates made in Q3 of 2019, and a digital push for end-of-year giving, Covenant House’s online presence took off. The improvements to functionality and donation process allowed for record-breaking donations to support at-risk youth.
- 122.54% increase in Sessions per User Over Last Year
- 178.41% increase in New Users Over Last Year
- 42.03% increase in Transactions Over Last Year
Why Drupal was chosen
Drupal was chosen as the larger organization needed a solution that could scale, and one on which they could rapidly iterate as new programs were developed.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
- Webform was used to integrate with internal systems for donations and contacts.
- Metatag and Schema.org were used to optimize meta data for search engines and social media sites to spread the word about their charity.
- Imagemagick, Image Optimize, and Image Optimize - reSmush.it were chosen to help create fast, optimized imagery that could be used to aid in messaging for the site.
