Sector(s)

Visit the site

Visit the site

Organizations Involved

We designed, developed and maintained the tourism website of Comunitat Valenciana that was considered in 2015 as the best tourism portal in terms of interactivity and mobility.

Generalitat Valenciana is the Regional Government for the Valencia Region, one of the most touristic regions in Spain, which includes spots such as Benidorm, Alicante or Valencia.

The Valencia Autonomous Community is considered a priority tourism destination in our country, being the autonomous community with the third highest number of annual visits. When we began to work on this project four years ago, the platform had considerable technical problems in terms of performance, third-party system integration, content publication in various languages, and so on.

Our company

Contact us

About the project

A tourism website in eight languages which must be capable of responding to a million visits per month.

GOALS

A top touristic portal for a top touristic destination

There were various important objectives to meet:

  • Constructing a flexible content administration system to permit more than 1500 user-editors to be able to create and publish content in various formats and eight different languages.
  • Improving the user experience and creating a new architecture of information to increase audience participation.
  • Integrating more than eight external information systems with the aim of improving participation (webcam, geo-portal, weblog system, etc).
  • Improving performance and obtaining and increase in objective user acquisition and conversion

SOLUTION

A comprehensive project from digital consulting to migration and deployment

CONSULTING

We defined a complete new digital strategy for the website, including the new User eXperience, visual guidelines, UI prototypes and new information architecture.
We also defined business goals, identifying KPIs and implementing Google Analytics. We also worked with marketing area in the SEO strategy and derived actions in-page and off-page to improve traffic acquisition.

DEVELOPMENT

Following the resulted design guidelines from the consulting process, we developed and deployed a new multilingual Drupal site in 8 languages, that was integrated with different back-office systems, to provide the potential tourist with a single interface for all the available touristic services.

MIGRATION

One of the biggest challenge was to migrate literally millions pieces of text, images and multimedia content of several types from different sources, including: news, places, events, accommodation… and integrating them consistently into the new architecture information.

RESULTS

A better website in terms of KPIs and in terms of international recognition

✔ With national and international recognition, this is one of the most visited touristic websites in Europe, including 1m visits a month and 40k+ registered users.
✔ Over 1500 travel agencies are constantly publishing new pieces contents in 8 different languages.
✔ Chosen in 2015 by Codetur as the Top Spanish Tourism Website in interactivity and mobile communication

TESTIMONIAL

“Having this multidisciplinary team of experts has allowed us to carry out such a complex project as comunitatvalenciana.com"

Sergio Bellentani - Head of Tourism Area at Comunitat Valenciana

Why Drupal was chosen

  • Agile development and velocity.
  • Social network: communities, Role based functionality.
  • Easy to configure by admins.
  • Integration with external social networks like Twitter, Google+, Facebook.
  • Integration with external APIs (RESTFull and SOAP).
  • Oauth2 provider.
  • Notifications system (private messages + email notifications).
  • Newsletter provider with configurable templates.
  • Describe the project (goals, requireme

Technical Specifications

Drupal version:

Why these modules/theme/distribution were chosen

CONTRIBUTED

Apache Solr
Webservices
Soapclient
Workflow
Elisia cron
Varnish
Memcache
CCK (Content Construction Kit)
CTools (Chaos Tools)
Flag
Gmap
Embedded Media Field
Twitter
Facebook Oauth
XML sitemap
Print
Service links
Honeypot

CUSTOM

KrPano - Integración con el plugin KrPano.
AVT Geoportal
Daily webcams
GVA Apache Solr Printable Results
GVA Gallery
GVA Weather
GVA custom workflow