Sector(s)
Project Team
Bo Simmons, PRESIDENT & FOUNDER
Angie Lane, STUDIO DIRECTOR
David Smallwood, LEAD DEVELOPER
Grady Wring, DRUPAL DEVELOPER
By creating a site redesign centered on the user, Cool Blue was able to help the CDC Foundation expand its brand and mission and compel more corporate donors to get involved. See how Cool Blue helped the CDC Foundation do more - faster.
Other Highlights
Davey Awards
2017 Davey Awards Silver for Feature Categories-Best Visual Appeal
Davey Awards
2017 Davey Awards Gold for Mobile Features
WebAwards
Outstanding Website - Non-Profit
W3
Silver - Charitable Organization & Non-Profit
Communicator
Silver - Non-Profit
About the project
The Goal
Although visitors have steadily increased since the last website design update in 2009, the focus of the 2017 redesign was to see an increase in user’s time spent on the site and number of overall page views. Our goal was for the site to personally connect with the user by emphasizing the CDC Foundation’s mission – communicated by their new tagline “together our impact is greater” – through featured stories and blog articles. It was important to make it simple and straightforward to take action (i.e. give to a fund, make a donation, and partner with the Foundation) and aid the organization’s efforts to increase financial support. While planning for an enhanced program section, key initiatives were implementing user-friendly search filters, categorizing program types, and displaying the breadth of active programs across the globe.
The Result
Featuring a new design and engaging interface, the new CDCF website features a modernized information architecture which allows users to locate specific content at ease. An intuitive partner section, interactive program map, and easy access to informative resources (i.e. news articles, blog posts, and press releases) are some of the many enhanced features in place. Our delivery of the new site included an integrated Drupal content management system with a modern, user-friendly navigation and design across multiple devices.
Notable New Features:
- Interactive world map highlighting the Foundation's programs
- Thousands of press releases and blogs sorted by categories and searchable by keywords
- Simpler, enhanced display of partnership and donor information
Why Drupal was chosen
The Challenge
Overtime, the previous CDC Foundation website developed a need for additional enhancements primarily related to design and information architecture. Improving web responsiveness, restructuring search/filtering functionalities, and adding a compelling feature for donation inquiries were key focuses of the project. To adhere to the CDC Foundation’s new branding – launched with the website on August 2017 – Cool Blue focused much of the project planning phase on developing a website structure that could support their new approach. Making a variety of resources and tools available to the Foundation’s key audiences (i.e. media and influencers, general public and CDC employees) was also crucial to site effectiveness.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
Breakpoint
Manage breakpoints and breakpoint groups for responsive designs.
CKEditor
WYSIWYG editing for rich text fields using CKEditor.
Configuration Manager
Allows administrators to manage configuration changes.
Contact
Enables the use of both personal and site-wide contact forms.
Custom block
Allows the creation of custom blocks through the user interface.
Custom Menu Links
Allows administrators to create custom menu links.
field
Field API to add fields to entities like nodes and users.
Node
Allows content to be submitted to the site and displayed on pages.
Views
Create customized lists and queries from your database.