In an effort to keep pace with competitors and satisfy a wide-ranging customer base, Buckeye Broadband sought the opportunity to upgrade its website and integrate a state-of-the-art billing system within its marketing technology stack. GeekHive recommended Drupal 8 as a future-ready and flexible CMS that could bring Buckeye Broadband up to speed with its customers and increase its competitive edge.
About the project
As a telecommunications provider, Buckeye Broadband has a wide range of customers, each with their own digital-first demands. Intent on satisfying customers and improving the user experience, Buckeye Broadband sought the expertise of GeekHive to upgrade its website and integrate a state-of-the-art billing system within its marketing technology stack. GeekHive recommended Drupal as a future-ready and flexible CMS that could bring Buckeye Broadband up to speed with its customers and increase its competitive edge.
Buckeye Broadband was also looking to change its billing system to CSG, a cloud-based proprietary billing platform used by many major cable and broadcasting companies. To properly integrate the third-party billing platform within the Buckeye Broadband technology stack, the company needed technical implementation support as well as strategic guidance with developing the customer experience and handling the migration of content and data.
During the discovery phase of the engagement, GeekHive conducted a content management system evaluation to survey the existing technology systems in use and to pair them against the objectives set forth by the company. While Buckeye Broadband had attempted to utilize Magento as its primary marketing technology platform, the strength of Magento resides in its eCommerce features and capabilities. Therefore, GeekHive consultants recommended Drupal 8 as a preferred CMS solution for Buckeye Broadband that could better serve the needs of the company while meeting the demands of its customers.
Why Drupal was chosen
As an agile open-source platform, Drupal 8 is a content management system (CMS) whose flexibility, affordability, and integration capabilities appeal to businesses of all sizes. A step up from Drupal 7, Drupal 8 offers numerous content authoring and editing features that give marketers greater control over website management, with less reliance on IT resources. Thanks to its ability to integrate with most leading marketing technology platforms and third-party applications, Drupal 8 also provides a convenient CMS solution for companies seeking integration opportunities within their digital ecosystem of various technologies.
Technical Specifications
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Key modules/theme/distribution used:
GeekHive helped Buckeye Broadband take advantage of several new features within Drupal 8 to simplify website management, improve the content editing experience, and maximize utilization of the platform. Their Drupal development team implemented Layout Builder to give Buckeye Broadband employees a real-time visualization of each web page as it is created during draft mode. This page-building module also includes drag-and-drop functionality so that these users could easily move and rearrange components prior to publishing a web page. We also created a wide selection of reusable components that could be used throughout the website for various purposes, and even across multiple websites if ever needed.
Following best practices for Drupal 8 implementation, GeekHive built a solid and scalable digital framework that will be compatible with Drupal 9 when the company next upgrades.
