Anglian Water Parks (AWP) manages seven lakes across the UK, welcoming over 2 million visitors annually. They faced the challenge of unifying bookings, events, and visitor services through a single, responsive, and secure digital platform.
About the project
AWP needed a robust system to manage a wide range of services (camping, fishing permits, events), integrated CRM and payment workflows, and the flexibility to adapt to peak demand all while ensuring seamless performance and compliance with PCI and GDPR standards.
Requirements:
- User-friendly booking interface covering multiple activities and sites
- Admin tools for managing seasonal capacity, visitor segmentation, and pricing
- Integration with CRM systems and secure payment processing
- Responsive design for mobile and desktop users
- Scalable architecture to handle high visitor volume
Solution
Adaptive developed a Drupal-based booking and events management system powered by Drupal Core and Drupal Commerce. The system includes:
- Tailored booking logic for diverse visitor services
- Integration with HubSpot and Dynamics 365 CRM, and Freedompay for secure payments
- Mobile-optimised templates and dashboards
- Admin tools for automated capacity and reporting management
Results
- 1,500+ admin hours saved
- £1M+ revenue in Year 1
- 20,000+ transactions processed successfully
- Streamlined visitor experience and scalability during peak seasons
Why Drupal was chosen
AWP required a system that could handle complex booking logic, multiple integrations, and high-volume traffic, all within a secure and extensible framework. Drupal, with its proven Drupal Commerce ecosystem and rich API integration capabilities, provided the flexibility and reliability to support a diverse visitor base and mission-critical transactions.
Technical Specifications
Drupal version:
Using Drupal Commerce as the foundation for the booking system provides a robust and flexible solution. The platform is well-suited for this purpose due to its inherent capabilities in payment gateways, order management, and a customisable product architecture, which can be adapted to manage bookings for campsites, hires, events, and permits. This approach leverages a powerful e-commerce framework to ensure a secure and efficient booking process.
