Amara Raja is amongst the fastest growing business conglomerates in India, with a workforce of 15417 people (Mar '22) and annual net revenue of over USD 1.52 billion (FY22).
Founded by Dr Ramachandra N Galla and managed by the Galla family, the group comprises 7 companies, encompassing 16 businesses. Amara Raja Group’s activities span from lead-acid battery production and infrastructure development to food processing and many other verticals, touching millions of lives across the globe.
About the project
Amaron E-commerce platform leverages the power of Drupal and Drupal Commerce 2:
E-commerce Management: Drupal Commerce 2 is most suited for the entire e-commerce journey, including product management, order management, payment gateways, coupons, and customizable reports.
Scalability and Flexibility: Drupal's modular structure allows tailoring the platform to specific needs.
Key features include:
- Multiple content types
- Taxonomies
- User dashboards
- Efficient user role management
- Content moderation workflow
- SEO features
Modern Content Management: Drupal simplifies content management with:
- Robust SEO features
- Accessibility support
- Efficient media asset handling
- Streamlined content revisions
Advanced Search: Integration with Elasticsearch Search provides:
- Efficient and fast search results
- Autocomplete functionality
- Faceted search
Why Drupal was chosen
- Drupal allows migrating large datasets seamlessly with a great user experience & design
- With Drupal, it is easier to configure user roles and permissions
- Drupal Commerce 2 provides out-of-the-box features like managing products, categories, product attributes, payment gateway, shipping method, coupons, and many more.
- Empower user's experience with an intuitive, modern design that adapts to any device and guides them effortlessly towards conversion.
- Drupal offers robust content moderation workflows that can be configured to support simple or complex content production, editing, and approval processes.
- Allowed us to automate a few processes like displaying daily almanac, indexing content as an when updated, RSS feeds, sitemap generation
- Allowed us to easily integrate third-party APIs like Netcore, OpenID,SAML SSO, etc
- More often than not, as the website grows, its speed starts to slow down. So, users have to constantly make adjustments. But, that is not the case with Drupal. Drupal is designed to grow exponentially
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
We have selected Drupal Commerce to develop cart functionality with e-commerce features, allowing customers to add products to the cart and make payments both online and offline. The Admin can track order statistics, payment statuses, and sales reports.
For enhanced search capabilities, we have integrated Elasticsearch, enabling users to find products based on Make, Model, Fuel Type, and other attributes.
The website is hosted on AWS Cloud, leveraging services such as S3 for public file storage and CloudFront for proxy caching to enhance performance and scalability.
Technical Specifications
- Drupal 9
- PHP 8
- Elastic Search
- Payment Gateway
- SMS Gateway
- AWS S3
- MySQL
- HTML /CSS
- AWS
- Two Factor SMS
- Analytic Tools
