Sector(s)
Team Members
Velir established a flexible platform for a multifamily real estate development company to create branded websites for their 60+ luxury apartment communities. We met the needs of their unique communities with Acquia Site Studio by crafting a standard information architecture (IA) and defining key pages and Acquia Site Studio components that could be paired with custom ones to add community-specific functionality. Once all website components were defined, we worked closely with the client to develop three unique themes that allow for design variations as needed. The result was a fast system that allowed the client to launch over 50 community websites in three to six months.
The client is able to use a point and click interface to quickly create a new Drupal site on demand using a custom profile, configure and colorize it and launch within the same week with all the same features pre-configured as on existing sites.
About the project
The client engaged Velir to create a scalable approach to building and managing the individual websites for their growing portfolio of communities. With over 60 communities serving various audiences, the centralized marketing team needed a flexible design system and platform that allowed for expedited, streamlined site creation. The platform and design system had to meet the digital needs of unique communities and a highly distributed team of regional marketing managers.
To accomplish this, Velir set out to design and implement a multisite, self-service platform that unified all the client's community websites.
The client’s key business challenges were:
- Equipping their marketing team with a flexible design system
- Enabling their marketers with a self-service model to create websites
- Reducing reliance on outside agencies and accelerating website time to market from months to days and weeks
- Providing IT the ability to centrally manage and secure dozens of websites previously spread across multiple platforms
- Put the power into the hands of the marketing team end to end without developer involvement
Marketers can select from 3 themes and colorize it to their branding and content needs.
Velir also developed a custom migration that imports real estate properties, floor plans, availability and pricing daily. A custom integration was also performed with Webform and a third party CRM to enable lead generation on each website.
Why Drupal was chosen
Drupal was chosen for its robust content management capabilities, integrations, and ease of creating custom extensions.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
Migrate Plus was used along with some custom migration plugins to enable importing of real estate property and data on a daily basis from their third party system. Pathauto, Metatag and Google Tag Manager integrations were used to give search engine capabilities and ranking a big boost. Webform was used to provide a contact form and book an appointment form type that was deployed with zero configuration to every website coupled with a CRM integration to capture all leads in a third party system.
